[arrl-odv:20212] Mail vote on 2012 strategies

All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

W6RGG votes yes. On Wed, Sep 14, 2011 at 12:50 PM, Sumner, Dave, K1ZZ <dsumner@arrl.org>wrote:
**
All Directors:
The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are:
B1, Make more content available in multiple media and platforms.
(Including but not limited to introduction and enhancement of digital QST.)
C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media.
(Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.)
E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture.
(In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.)
F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information.
(By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.)
While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity.
At its October 1 meeting the Executive Committee will be discussing how to “reboot” our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks.
In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted."
If at all possible, please let me have your vote by next Wednesday, September 21.
73,
David Sumner, K1ZZ
Secretary, ARRL
_______________________________________________ arrl-odv mailing list arrl-odv@reflector.arrl.org http://reflector.arrl.org/mailman/listinfo/arrl-odv

Mail vote on 2012 strategiesI vote Yes to the recommended strategies 73, Joyce KA2ANF -----Original Message----- From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org]On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 3:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

Ready, fire, aim. Is any rationale for these choices going to be presented, or any board discussion appropriate before voting on adopting these particular choices? Has the EC reviewed the progress made on strategies adopted in previous years? Is any additional effort required on any of them? ... or are these simply motherhood-type goals that we adopt that are essentially satisfied by the regular day-to-day operations? If the goals required doing anything significantly different from what is currently being done, I would think that adopting strategic goals was something important enough that the entire board should be involved. 73, Dick Norton, N6AA On Wed, Sep 14, 2011 at 12:50 PM, Sumner, Dave, K1ZZ <dsumner@arrl.org> wrote:
All Directors:
The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are:
B1, Make more content available in multiple media and platforms.
(Including but not limited to introduction and enhancement of digital QST.)
C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media.
(Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.)
E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture.
(In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.)
F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information.
(By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.)
While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity.
At its October 1 meeting the Executive Committee will be discussing how to “reboot” our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks.
In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted."
If at all possible, please let me have your vote by next Wednesday, September 21.
73,
David Sumner, K1ZZ
Secretary, ARRL
_______________________________________________ arrl-odv mailing list arrl-odv@reflector.arrl.org http://reflector.arrl.org/mailman/listinfo/arrl-odv

Thanks to President Craigie and the Executive Committee for their work on strategies for 2012. I appreciate your giving the Administration and Finance Committee the opportunity to offer input to the EC. A&F members exchanged emails this Spring and Summer discussing suggestions for recommended strategies for 2012 as well as input on the process for future strategic planning. A&F members' suggestions were given to Kay to share with the EC. Personally, I am pleased that the EC is recommending implementing procedures to improve organizational efficiency. This is an excellent strategy for improving the service that ARRL provides to members. And as staff officers and managers work to implement those procedures, obtaining suggestions from Field Organization volunteers is an important element of that strategy. Thanks. 73, Cliff K0CA From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

I vote 'Aye'. I sent a reply earlier but never saw it come back through ODV. - Bill N3LLR From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 3:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas. A Yes vote on this resolution means all these "strategies" will be implemented in 2012. Doing this Will create immediate changes in how things are done within the ARRL. I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has. 73, Greg, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies. I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only. I'm not saying we don't implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right. I think we need more research before committing to implement strategies in 2012. B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) Digital QST has been approved by the board and the 2012 plan is set so we're not primarily looking at digital QST here. What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples? Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms. Budget: $150K One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) Effort: Task PR committee to review and propose ways to improve national media and public relations exposure. Hire one employee in the PR department to improve national media and public relations exposure. Budget $50K to improve exposure. $80K for new employee. E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement. Budget: review consultant cost $25K, implement new procedures at least $50K F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement. Budget: $50K 73, Greg Sarratt, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Thursday, September 15, 2011 10:25 PM To: 'arrl-odv' Subject: [arrl-odv:20220] Re: Mail vote on 2012 strategies This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas. A Yes vote on this resolution means all these "strategies" will be implemented in 2012. Doing this Will create immediate changes in how things are done within the ARRL. I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has. 73, Greg, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

Greg, DIGITAL QST I have not gone back to my notes, but as I recall, Digital QST is not quite the done-deal I interpret your comment to mean. The precise plan for beginning to distribute it requires approval from A&F if I am not mistaken. As one member of A&F I have gone on record as saying I will vote not to approve implementing digital QST unless other, membership-oriented projects are making appropriate progress or have been completed. I say this even though I fully support digital QST. In my mind, the most critical of the operating goals we now have for 2012 is improving the efficiency of the HQ operation. I would readily trade digital QST for smooth, timely operations of the several phases of the Awards and clubs programs. Jim Jim Weaver, K8JE Director, Great Lakes Division 5065 Bethany Rd. Mason, OH 45040 Tel. 513-459-1661; e-mail K8JE@arrl.org ARRL: The reason Amateur Radio Is Members: The reason ARRL is _____ From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: 18 September, 2011 10:35 PM To: 'arrl-odv' Subject: [arrl-odv:20233] Re: Mail vote on 2012 strategies This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies. I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only. I'm not saying we don't implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right. I think we need more research before committing to implement strategies in 2012. B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) Digital QST has been approved by the board and the 2012 plan is set so we're not primarily looking at digital QST here. What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples? Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms. Budget: $150K One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) Effort: Task PR committee to review and propose ways to improve national media and public relations exposure. Hire one employee in the PR department to improve national media and public relations exposure. Budget $50K to improve exposure. $80K for new employee. E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement. Budget: review consultant cost $25K, implement new procedures at least $50K F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement. Budget: $50K 73, Greg Sarratt, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Thursday, September 15, 2011 10:25 PM To: 'arrl-odv' Subject: [arrl-odv:20220] Re: Mail vote on 2012 strategies This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas. A Yes vote on this resolution means all these "strategies" will be implemented in 2012. Doing this Will create immediate changes in how things are done within the ARRL. I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has. 73, Greg, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

Jim, At the July Board meeting, the Board authorized staff to proceed with planning and negotiating a vendor agreement for a Digital QST edition, to be approved by the CEO, General Counsel and the Administration & Finance Committee. The plan and timeline is the power point Harold showed us. This board motion gives approval for Digital QST. As the motion states, the a vendor agreement for a Digital QST edition, to be approved by the CEO, General Counsel and the A&F. 73, Greg, W4OZK From: Jim Weaver K8JE [mailto:K8JE@ARRL.org] Sent: Monday, September 19, 2011 9:04 AM To: 'Greg Sarratt'; 'arrl-odv' Subject: RE: [arrl-odv:20233] Re: Mail vote on 2012 strategies Greg, DIGITAL QST I have not gone back to my notes, but as I recall, Digital QST is not quite the done-deal I interpret your comment to mean. The precise plan for beginning to distribute it requires approval from A&F if I am not mistaken. As one member of A&F I have gone on record as saying I will vote not to approve implementing digital QST unless other, membership-oriented projects are making appropriate progress or have been completed. I say this even though I fully support digital QST. In my mind, the most critical of the operating goals we now have for 2012 is improving the efficiency of the HQ operation. I would readily trade digital QST for smooth, timely operations of the several phases of the Awards and clubs programs. Jim Jim Weaver, K8JE Director, Great Lakes Division 5065 Bethany Rd. Mason, OH 45040 Tel. 513-459-1661; e-mail K8JE@arrl.org ARRL: The reason Amateur Radio Is Members: The reason ARRL is _____ From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: 18 September, 2011 10:35 PM To: 'arrl-odv' Subject: [arrl-odv:20233] Re: Mail vote on 2012 strategies This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies. I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only. I'm not saying we don't implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right. I think we need more research before committing to implement strategies in 2012. B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) Digital QST has been approved by the board and the 2012 plan is set so we're not primarily looking at digital QST here. What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples? Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms. Budget: $150K One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) Effort: Task PR committee to review and propose ways to improve national media and public relations exposure. Hire one employee in the PR department to improve national media and public relations exposure. Budget $50K to improve exposure. $80K for new employee. E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement. Budget: review consultant cost $25K, implement new procedures at least $50K F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement. Budget: $50K 73, Greg Sarratt, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Thursday, September 15, 2011 10:25 PM To: 'arrl-odv' Subject: [arrl-odv:20220] Re: Mail vote on 2012 strategies This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas. A Yes vote on this resolution means all these "strategies" will be implemented in 2012. Doing this Will create immediate changes in how things are done within the ARRL. I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has. 73, Greg, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

Greg, I understand and agree. I personally do not accept an agreement, ready-to-sign, is a done-deal until it is approved and signed, In the words of the great philosopher Casey Stengle, "It ain't over 'til 'it's over." I do not believe A&F is merely a rubber stamp. Jim Weaver K8JE Sent from my I-Phone On Sep 21, 2011, at 1:01 AM, "Greg Sarratt" <w4ozk@arrl.org> wrote:
Jim,
At the July Board meeting, the Board authorized staff to proceed with planning and negotiating a vendor agreement for a Digital QST edition, to be approved by the CEO, General Counsel and the Administration & Finance Committee. The plan and timeline is the power point Harold showed us. This board motion gives approval for Digital QST. As the motion states, the a vendor agreement for a Digital QST edition, to be approved by the CEO, General Counsel and the A&F.
73,
Greg, W4OZK
From: Jim Weaver K8JE [mailto:K8JE@ARRL.org] Sent: Monday, September 19, 2011 9:04 AM To: 'Greg Sarratt'; 'arrl-odv' Subject: RE: [arrl-odv:20233] Re: Mail vote on 2012 strategies
Greg,
DIGITAL QST
I have not gone back to my notes, but as I recall, Digital QST is not quite the done-deal I interpret your comment to mean. The precise plan for beginning to distribute it requires approval from A&F if I am not mistaken. As one member of A&F I have gone on record as saying I will vote not to approve implementing digital QST unless other, membership-oriented projects are making appropriate progress or have been completed. I say this even though I fully support digital QST.
In my mind, the most critical of the operating goals we now have for 2012 is improving the efficiency of the HQ operation. I would readily trade digital QST for smooth, timely operations of the several phases of the Awards and clubs programs.
Jim
Jim Weaver, K8JE
Director, Great Lakes Division
5065 Bethany Rd.
Mason, OH 45040
Tel. 513-459-1661; e-mail K8JE@arrl.org
ARRL: The reason Amateur Radio Is
Members: The reason ARRL is
From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: 18 September, 2011 10:35 PM To: 'arrl-odv' Subject: [arrl-odv:20233] Re: Mail vote on 2012 strategies
This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies.
I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only.
I’m not saying we don’t implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right. I think we need more research before committing to implement strategies in 2012.
B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.)
Digital QST has been approved by the board and the 2012 plan is set so we’re not primarily looking at digital QST here.
What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples?
Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms. Budget: $150K
One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K
C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.)
Effort: Task PR committee to review and propose ways to improve national media and public relations exposure. Hire one employee in the PR department to improve national media and public relations exposure. Budget $50K to improve exposure. $80K for new employee.
E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.)
Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement. Budget: review consultant cost $25K, implement new procedures at least $50K
F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.)
Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement. Budget: $50K
73,
Greg Sarratt, W4OZK
From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Thursday, September 15, 2011 10:25 PM To: 'arrl-odv' Subject: [arrl-odv:20220] Re: Mail vote on 2012 strategies
This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas.
A Yes vote on this resolution means all these “strategies” will be implemented in 2012.
Doing this Will create immediate changes in how things are done within the ARRL.
I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has.
73, Greg, W4OZK
From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies
All Directors:
The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are:
B1, Make more content available in multiple media and platforms.
(Including but not limited to introduction and enhancement of digital QST.)
C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media.
(Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.)
E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture.
(In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.)
F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information.
(By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.)
While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity.
At its October 1 meeting the Executive Committee will be discussing how to “reboot” our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks.
In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted."
If at all possible, please let me have your vote by next Wednesday, September 21.
73,
David Sumner, K1ZZ
Secretary, ARRL

The proposed 2012 strategies do not mandate hiring new staff or consultants. Nor do they mandate full implementation or completion of the strategies or any specific projects in 2012. I view these strategies as challenging staff and the organization to focus on making more information available to members and the public, better media and public relations, improved organizational efficiency, and more effective outreach to new members. If these proposed strategies are approved, then it will be the responsibility of staff to propose a plan and budget that will be reviewed and, if necessary, revised by the A&F, and then submitted to the Board for its review and approval. The review and oversight by both A&F and the Board will ensure that the plan is fiscally sound and does not negatively impact any ongoing operations or planned projects. My view is that these strategies will help staff and the Board focus on areas that are critical to the future success of the League, and will span multiple years. I support the adoption of the EC's recommended 2012 strategies. 73, Cliff K0CA From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Sunday, September 18, 2011 9:35 PM To: 'arrl-odv' Subject: [arrl-odv:20233] Re: Mail vote on 2012 strategies This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies. I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only. I'm not saying we don't implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right. I think we need more research before committing to implement strategies in 2012. B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) Digital QST has been approved by the board and the 2012 plan is set so we're not primarily looking at digital QST here. What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples? Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms. Budget: $150K One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) Effort: Task PR committee to review and propose ways to improve national media and public relations exposure. Hire one employee in the PR department to improve national media and public relations exposure. Budget $50K to improve exposure. $80K for new employee. E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement. Budget: review consultant cost $25K, implement new procedures at least $50K F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement. Budget: $50K 73, Greg Sarratt, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Thursday, September 15, 2011 10:25 PM To: 'arrl-odv' Subject: [arrl-odv:20220] Re: Mail vote on 2012 strategies This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas. A Yes vote on this resolution means all these "strategies" will be implemented in 2012. Doing this Will create immediate changes in how things are done within the ARRL. I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has. 73, Greg, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

Cliff, I'm in complete agreement with you. Additionally, the A&F has worked diligently on the 2012 strategies, and the EC has likewise worked similarly on them. I whole heartedly support these recommended 2012 strategies. - Bill N3LLR From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Cliff Ahrens Sent: Monday, September 19, 2011 11:13 AM To: 'Greg Sarratt'; 'arrl-odv' Subject: [arrl-odv:20235] Re: Mail vote on 2012 strategies The proposed 2012 strategies do not mandate hiring new staff or consultants. Nor do they mandate full implementation or completion of the strategies or any specific projects in 2012. I view these strategies as challenging staff and the organization to focus on making more information available to members and the public, better media and public relations, improved organizational efficiency, and more effective outreach to new members. If these proposed strategies are approved, then it will be the responsibility of staff to propose a plan and budget that will be reviewed and, if necessary, revised by the A&F, and then submitted to the Board for its review and approval. The review and oversight by both A&F and the Board will ensure that the plan is fiscally sound and does not negatively impact any ongoing operations or planned projects. My view is that these strategies will help staff and the Board focus on areas that are critical to the future success of the League, and will span multiple years. I support the adoption of the EC's recommended 2012 strategies. 73, Cliff K0CA From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Sunday, September 18, 2011 9:35 PM To: 'arrl-odv' Subject: [arrl-odv:20233] Re: Mail vote on 2012 strategies This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies. I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only. I'm not saying we don't implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right. I think we need more research before committing to implement strategies in 2012. B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) Digital QST has been approved by the board and the 2012 plan is set so we're not primarily looking at digital QST here. What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples? Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms. Budget: $150K One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) Effort: Task PR committee to review and propose ways to improve national media and public relations exposure. Hire one employee in the PR department to improve national media and public relations exposure. Budget $50K to improve exposure. $80K for new employee. E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement. Budget: review consultant cost $25K, implement new procedures at least $50K F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement. Budget: $50K 73, Greg Sarratt, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Thursday, September 15, 2011 10:25 PM To: 'arrl-odv' Subject: [arrl-odv:20220] Re: Mail vote on 2012 strategies This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas. A Yes vote on this resolution means all these "strategies" will be implemented in 2012. Doing this Will create immediate changes in how things are done within the ARRL. I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has. 73, Greg, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

Cliff, Remember the resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." This states implementation in 2012. I view staff already operating at 100%+, and they are focused on making their departments the best is all these areas. Implementation of these strategies in 2012 will require more staff and budget. We can't put more load on the already 100%. 73, Greg, W4OZK From: Cliff Ahrens [mailto:cliff.ahrens@gmail.com] Sent: Monday, September 19, 2011 10:13 AM To: 'Greg Sarratt'; 'arrl-odv' Subject: RE: [arrl-odv:20233] Re: Mail vote on 2012 strategies The proposed 2012 strategies do not mandate hiring new staff or consultants. Nor do they mandate full implementation or completion of the strategies or any specific projects in 2012. I view these strategies as challenging staff and the organization to focus on making more information available to members and the public, better media and public relations, improved organizational efficiency, and more effective outreach to new members. If these proposed strategies are approved, then it will be the responsibility of staff to propose a plan and budget that will be reviewed and, if necessary, revised by the A&F, and then submitted to the Board for its review and approval. The review and oversight by both A&F and the Board will ensure that the plan is fiscally sound and does not negatively impact any ongoing operations or planned projects. My view is that these strategies will help staff and the Board focus on areas that are critical to the future success of the League, and will span multiple years. I support the adoption of the EC's recommended 2012 strategies. 73, Cliff K0CA From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Sunday, September 18, 2011 9:35 PM To: 'arrl-odv' Subject: [arrl-odv:20233] Re: Mail vote on 2012 strategies This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies. I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only. I'm not saying we don't implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right. I think we need more research before committing to implement strategies in 2012. B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) Digital QST has been approved by the board and the 2012 plan is set so we're not primarily looking at digital QST here. What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples? Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms. Budget: $150K One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) Effort: Task PR committee to review and propose ways to improve national media and public relations exposure. Hire one employee in the PR department to improve national media and public relations exposure. Budget $50K to improve exposure. $80K for new employee. E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement. Budget: review consultant cost $25K, implement new procedures at least $50K F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement. Budget: $50K 73, Greg Sarratt, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt Sent: Thursday, September 15, 2011 10:25 PM To: 'arrl-odv' Subject: [arrl-odv:20220] Re: Mail vote on 2012 strategies This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas. A Yes vote on this resolution means all these "strategies" will be implemented in 2012. Doing this Will create immediate changes in how things are done within the ARRL. I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has. 73, Greg, W4OZK From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: Wednesday, September 14, 2011 2:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

At 10:34 PM 9/18/2011, Greg Sarratt wrote:
This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies.
Hey Greg - Maybe that's how your company does these things, but that's not my ARRL... or my town. We don't need no stinking consultants or new hires. :^ ) Our approach to strategies has generally been underfunded and not well measured. They are expressions of how we would like to turn or change the Titanic, not how we might go to the moon. I would like to see a bit more clarity on how HQ thinks each of the strategies will be handled - some estimates of resources needed and expected to be used, some milestones and measurements, etc We should improve on the process each time we do it, so perhaps some section of this next year's budget will illustrate the plans. That's where the non-A&F members of the Board will get a chance to see what incorporating the strategies will translate to. Tom ===== e-mail: k1ki@arrl.org ARRL New England Division Director http://www.arrl.org/ Tom Frenaye, K1KI, P O Box J, West Suffield CT 06093 Phone: 860-668-5444

Specific Comments on Proposed New "Strategies" - Strategy E3 - Organizational Efficiency Improvement As I hope most of you have recognized, this has been my primary objective since joining the board. Since quantitative measurement of our component costs appears to be key to evaluating progress in this strategy, it seems likely that there will now be significant support for using employee activity-based time cards. I hope board support for alternative evaluation methodologies, such as polling employees to self-evaluate their efficiency improvement, is minimal. The only downside to having this as a "new strategy" is possibly having to explain to members why this has not been part of ARRL operational philosophy for the past 97 years. Strategy B1 - Multiple Platforms. This is already underway. There are no members of this board who have expressed dissatisfaction with certain headquarters actions or inaction more than me. From what I've seen, the program for digital QST is quite adequate. If it actually happens, I'd be inclined to say that the strategy objective as written will be satisfied. I hope that director dissatisfaction with other headquarters activities such as awards and club programs does not influence anyone to oppose digital QST. Different headquarters departments are involved. Strategy C4 - Improved PR I've never been dissatisfied with the work of Allen Pitts, and see bringing this up as a "new strategy" as being little more than a slap in his face. However, if adopted, something will pop up during the year to permit a reasonable claim of strategy satisfaction. Strategy F4 - Non-traditional Sources Dream on. There are enough Amateur Radio creative minds that think about this kind of issue without any prodding from the ARRL board. There is little reason to believe that adopting this as a "strategy" will result in any positive outcome. If any of you have any specific ideas along this line, I hope you will propose them directly for discussion rather than offload this topic in the proposed vague way without substantial reasoning for some kind of possible success. Summary - My Votes (as explained above) Strategy E3 - Organizational Efficiency Improvement - YES Strategy B1 - Multiple Platforms - YES Strategy C4 - Improved PR - NO Strategy F4 - Non-traditional Sources - NO My view of the actual impact of these proposed strategies differs significantly from Director Sarratt's. With the exception of E3, nothing different is likely to happen at the ARRL, whether or not any of these "strategies" are adopted. They only require the nimble and editorially talented efforts of our CEO (actual traits) to explain how whatever was done during the year satisfies the strategies. The cost of implementing them is an hour or two of the CEO's time at year end. 73, Dick Norton, N6AA On Sun, Sep 18, 2011 at 7:34 PM, Greg Sarratt <w4ozk@arrl.org> wrote:
This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies.
I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only.
[detailed discussion omitted]
Doing this Will create immediate changes in how things are done within the ARRL.
73, Greg, W4OZK

I believe the EC has done a good job of developing changes for the op plan for 2012, therefore, I vote AYE. Similar to Greg, I have a couple of questions about implementing the new . . . as well as existing . . . goals. Each of these pretty much is a motherhood-apple pie-flag item that would be difficult to oppose even if I wished to oppose them -- which I don't. I especially applaud the objective of getting more bang for the buck out of performance at HQ. To turn these fine-sounding words into reality, there even now should be at least the framework of a plan for achieving the goal. I would like to know if such a framework exists and what it is. Beyond doubt, achieving the goal will require thought processes that will promote discontinuous progress. Incremental improvements are fine, but we need truly to think "outside the box" on this one especially. In turn, discontinuous improvements need to be developed and implemented in a discontinuous manner. I am not certain staff has a mindset to accomplish such improvements. Jim Jim Weaver, K8JE Director, Great Lakes Division 5065 Bethany Rd. Mason, OH 45040 Tel. 513-459-1661; e-mail K8JE@arrl.org ARRL: The reason Amateur Radio Is Members: The reason ARRL is _____ From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ Sent: 14 September, 2011 3:50 PM To: arrl-odv Subject: [arrl-odv:20212] Mail vote on 2012 strategies All Directors: The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are: B1, Make more content available in multiple media and platforms. (Including but not limited to introduction and enhancement of digital QST.) C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.) E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.) F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.) While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity. At its October 1 meeting the Executive Committee will be discussing how to "reboot" our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks. In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." If at all possible, please let me have your vote by next Wednesday, September 21. 73, David Sumner, K1ZZ Secretary, ARRL

All Directors have been heard from on the resolution proposed by the Executive Committee. Director Fenstermaker is in Europe and has advised me that he would be unable to vote until early October, so I have recorded Jim as "not voting." Director Norton supports some parts, but not all of the resolution. Since the vote is not divided I have counted Dick's as a no vote. All other Directors voted in favor, so there are 13 votes in favor. The resolution is adopted. David Sumner, K1ZZ Secretary, ARRL P.S. Linda and I are on Cape Cod -- we made a pilgrimage to the Marconi site in Wellfleet, MA this morning.
participants (10)
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Bill Edgar N3LLR
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Bob Vallio
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Cliff Ahrens
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Greg Sarratt
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J Weaver
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Jim Weaver K8JE
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Joyce Birmingham
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Richard J Norton
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Sumner, Dave, K1ZZ
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Tom Frenaye