Cliff,
Remember the resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted." This states implementation in 2012.
I view staff already operating at 100%+, and they are focused on making their departments the best is all these areas. Implementation of these strategies in 2012 will require more staff and budget. We can’t put more load on the already 100%.
73,
Greg, W4OZK
From: Cliff Ahrens [mailto:cliff.ahrens@gmail.com]
Sent: Monday, September 19, 2011 10:13 AM
To: 'Greg Sarratt'; 'arrl-odv'
Subject: RE: [arrl-odv:20233] Re: Mail vote on 2012 strategies
The proposed 2012 strategies do not mandate hiring new staff or consultants. Nor do they mandate full implementation or completion of the strategies or any specific projects in 2012. I view these strategies as challenging staff and the organization to focus on making more information available to members and the public, better media and public relations, improved organizational efficiency, and more effective outreach to new members.
If these proposed strategies are approved, then it will be the responsibility of staff to propose a plan and budget that will be reviewed and, if necessary, revised by the A&F, and then submitted to the Board for its review and approval. The review and oversight by both A&F and the Board will ensure that the plan is fiscally sound and does not negatively impact any ongoing operations or planned projects.
My view is that these strategies will help staff and the Board focus on areas that are critical to the future success of the League, and will span multiple years. I support the adoption of the EC’s recommended 2012 strategies.
73, Cliff K0CA
From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt
Sent: Sunday, September 18, 2011 9:35 PM
To: 'arrl-odv'
Subject: [arrl-odv:20233] Re: Mail vote on 2012 strategies
This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies.
I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only.
I’m not saying we don’t implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right. I think we need more research before committing to implement strategies in 2012.
B1, Make more content available in multiple media and platforms.
(Including but not limited to introduction and enhancement of digital QST.)
Digital QST has been approved by the board and the 2012 plan is set so we’re not primarily looking at digital QST here.
What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples?
Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms.
Budget: $150K
One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K
C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.)
Effort: Task PR committee to review and propose ways to improve national media and public relations exposure.
Hire one employee in the PR department to improve national media and public relations exposure.
Budget $50K to improve exposure. $80K for new employee.
E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture. (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.)
Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement.
Budget: review consultant cost $25K, implement new procedures at least $50K
F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.)
Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement.
Budget: $50K
73,
Greg Sarratt, W4OZK
From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Greg Sarratt
Sent: Thursday, September 15, 2011 10:25 PM
To: 'arrl-odv'
Subject: [arrl-odv:20220] Re: Mail vote on 2012 strategies
This is a lot to implement in 2012. Most are costly and time consuming task. Can our staff and limited budget handle this, we will probably need to cut some areas.
A Yes vote on this resolution means all these “strategies” will be implemented in 2012.
Doing this Will create immediate changes in how things are done within the ARRL.
I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has.
73,
Greg, W4OZK
From: arrl-odv-bounces@reflector.arrl.org [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of Sumner, Dave, K1ZZ
Sent: Wednesday, September 14, 2011 2:50 PM
To: arrl-odv
Subject: [arrl-odv:20212] Mail vote on 2012 strategies
All Directors:
The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are:
B1, Make more content available in multiple media and platforms.
(Including but not limited to introduction and enhancement of digital QST.)
C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media.
(Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.)
E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture.
(In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.)
F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information.
(By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.)
While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity.
At its October 1 meeting the Executive Committee will be discussing how to “reboot” our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks.
In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted."
If at all possible, please let me have your vote by next Wednesday, September 21.
73,
David Sumner, K1ZZ
Secretary, ARRL