This is a quick estimate of effort and budget to implement the strategies in 2012. To be successful most of these strategies will require additional effort to the existing level of effort. ARRL is operating at capacity which requires additional personnel (paid and volunteer) and additional budget to implement the strategies.

 

I estimated $450K will be needed to start implementation of the strategies in 2012. Most tasks will require same or additional level of effort beyond 2012. The estimates below are 2012 dollars only.

 

I’m not saying we don’t implement new strategies in 2012. I still think this is a lot to implement in 2012 to do it right.  I think we need more research before committing to implement strategies in 2012.

 

B1, Make more content available in multiple media and platforms.

(Including but not limited to introduction and enhancement of digital QST.)

 

Digital QST has been approved by the board and the 2012 plan is set so we’re not primarily looking at digital QST here.

 

What other multiple media and platforms are we talking about? Existing multiple media and platforms or new ones? Print magazines, online publications, examples?

 

Effort: Hire one employee to identify, review and make more (X amount) content available in multiple media and platforms.

Budget: $150K

 

One content suggestion, ARRL comic book: Development $20K, printing, $20K, place online $5K Total: $45K

 

C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media. (Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.)

 

Effort: Task PR committee to review and propose ways to improve national media and public relations exposure.

Hire one employee in the PR department to improve national media and public relations exposure.

Budget $50K to improve exposure. $80K for new employee.

 

E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture.  (In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.)

 

Effort: Hire a experienced consultant to review current procedures and propose new procedures to improve organizational efficiency. Propose budget to update and implement new procedures in 2012. This includes new software and possibly consultant to implement.

Budget: review consultant cost $25K, implement new procedures at least $50K

 

F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information. (By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.)

 

Effort: ARRL staff to identify routes, prepare plans, prepare advertising, prepare documentation, MOUs and implement.

Budget: $50K

 

73,

Greg Sarratt, W4OZK

 

 

 

This is a lot to implement in 2012.  Most are costly and time consuming task.  Can our staff and limited budget handle this, we will probably need to cut some areas.

A Yes vote on this resolution means all these “strategies” will be implemented in 2012.

Doing this Will create immediate changes in how things are done within the ARRL.

 

I need more time to think about this. I will start to put estimated scope, cost, time and measurables to each of these unless someone already has.

 

73,
Greg, W4OZK

 

 

All Directors:

The Executive Committee has completed its work on recommended strategies for inclusion in the operational plan for 2012. They are:

B1, Make more content available in multiple media and platforms.

(Including but not limited to introduction and enhancement of digital QST.)

C4, Improve national media and public relations exposure for Amateur Radio public service and emergency communications, not limited to traditional print and broadcast media.

(Bringing PR Field volunteers and emergency communications volunteers into closer cooperation would be one aspect of this.)

E3, Implement procedures to improve organizational efficiency, making the continuous effort to improve efficiency a permanent element of the League's corporate culture.

(In addition to HQ departments working on this, the Field Organization volunteers might be asked to suggest ways in which their operations could be made more efficient. The objective is to constantly seek and implement ways of serving members better with the resources available to us.)

F4, Identify non-traditional routes of entry into Amateur Radio and develop effective uses of this information.

(By "non-traditional routes" we mean other avocations for which ham radio would be a logical add-on, but there may be other non-traditional routes as well.)

While these recommended strategies are drawn from the Strategic Plan adopted by the Board in 2009, they have been somewhat rephrased for clarity.

At its October 1 meeting the Executive Committee will be discussing how to “reboot” our strategic planning process. Several suggestions of how to do so already have been heard; anyone with additional ideas to share is encouraged to do so in the next two weeks.

In the meantime, Directors are asked to cast their votes on the following resolution: "Resolved, that the recommendations of the Executive Committee of strategies for implementation in 2012 are adopted."

If at all possible, please let me have your vote by next Wednesday, September 21.

73,

 

David Sumner, K1ZZ

Secretary, ARRL