[arrl-odv:26460] Social Media Statistics for April

To: ODV Social Media Statistics for April Ladies & Gentlemen: Here are the April Web and Social Media statistics compiled by Google Analytics and presented by Alli McLellan. All platforms met plan and are showing good organic growth of membership and engagement. Digital QST remains a highly engaged member activity. But the number of unique users (~14,000) hasn't changed much in the past few years. Digital QST viewers are less than 10% of total members. Views QST MAY 2017 Unique Users 13,598 Unique Pageviews 813,322 Avg. Session Duration 0:14:52 Using Digital QST activity, we can determine the popularity of various parts of QST (articles, features, departments). Note that WSPR Weekends, a digital article by Steve Ford took 4th place among digital readers. This was the first month that the Joel Hallas "Dr. is In" column did not make the top-10 articles, and I suspect that with the very sharp growth in the Podcast's popularity may reduce the QST article's impact. Make no mistake, the Doctor is a hot topic. Since inception last year, the Podcast downloads exceed 340,000. In April 2017, there were 30,000 downloads alone. Top 10 Viewed Articles QST MAY 2017 Unique Pageviews 1. Second Century: Lessons of Grace 12,320 2. Member Spotlight: Valerie Hotzfield, NV92 11,670 3. Flying Saucer Resonators for the HF Bands 11,596 4. WSPR Weekends 11,480 5. A Portable, Full-Duplex Satellite Ground Station 10,866 6. Eclectic Technology/Product Review 10,826 7. Overvoltage Protect: A Modern Approach 10,544 8. A Low-Pass Filter for HF Operations 10,480 9. Correspondence 10,410 10. LNR Precision MTR-3B QRP CW Transceiver (Product Review) 10,387 Facebook fans are up by 884 month over month. This excludes Facebook special interest groups like Collegiate Amateur Radio Initiative. About 75,000 individuals follow us on Facebook. Facebook Monthly Goal - 500 New Fans Fans Total Fans: 74,612 New Fans: 884 Up Since March 512 - made goal Twitter followers now number 30,000, growing slightly better than 1 % per month. Note that Joe Taylor now outpolls Joe Walsh 4-to-3 in terms of Twitter engagement. Twitter Monthly Goal - 250 New Fans Followers Total Followers 30,201 New Followers 337 Up Since March 254 - made goal Top 3 Posts Retweets Replies|Quotes Likes Total Joe Taylor #NationalInventorsMonth 58 0|0 101 159 #WorldAmateurRadioDay IARU Post 83 0|0 63 146 Joe Walsh #InternationalGuitarMonth 58 2|0 76 136 Instagram slightly more problematic than FB or Twitter continues to exhibit slower, organic growth than the others. Leading posts for April included "Happy Birthday Marconi" and the reference to the article in Emergency Management Magazine. Instagram Monthly Goal - 100 New Fans **Fans Total Fans: 2626 Up since March 161 - made goal Top 3 Posts Likes Comments Total Happy Birthday Marconi 139 0 139 Emergency Management Magazine post 132 3 135 Thank so much. Questions, please call or email. Gallagher 5/17/2017
participants (1)
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Gallagher, Tom, NY2RF (CEO)