To: ODV Social Media Statistics for April
Ladies & Gentlemen:
Here are the April Web and Social Media statistics compiled by Google Analytics and presented by Alli McLellan. All platforms met plan and are showing good organic growth of membership and engagement.
Digital QST remains a highly engaged member activity. But the number of unique users (~14,000) hasn’t changed much in the past few years. Digital QST viewers are less than 10% of total members.
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Views QST MAY 2017 |
|
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Unique Users |
13,598 |
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Unique Pageviews |
813,322 |
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Avg. Session Duration |
0:14:52 |
Using Digital QST activity, we can determine the popularity of various parts of
QST (articles, features, departments). Note that WSPR Weekends, a digital article by Steve Ford took 4th place among digital readers. This was the first month that the Joel Hallas “Dr. is In” column did not make the top-10 articles,
and I suspect that with the very sharp growth in the Podcast’s popularity may reduce the QST article’s impact. Make no mistake, the Doctor is a hot topic. Since inception last year, the Podcast downloads exceed 340,000. In April 2017, there were 30,000 downloads
alone.
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Top 10 Viewed Articles QST MAY 2017 |
Unique Pageviews |
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1. Second Century: Lessons of Grace |
12,320 |
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2. Member Spotlight: Valerie Hotzfield, NV92 |
11,670 |
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3. Flying Saucer Resonators for the HF Bands |
11,596 |
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4. WSPR Weekends |
11,480 |
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5. A Portable, Full-Duplex Satellite Ground Station |
10,866 |
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6. Eclectic Technology/Product Review |
10,826 |
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7. Overvoltage Protect: A Modern Approach |
10,544 |
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8. A Low-Pass Filter for HF Operations |
10,480 |
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9. Correspondence |
10,410 |
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10. LNR Precision MTR-3B QRP CW Transceiver (Product Review) |
10,387 |
Facebook fans are up by 884 month over month. This excludes Facebook special interest groups like Collegiate Amateur Radio Initiative. About 75,000 individuals follow us on Facebook.
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Facebook |
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Monthly Goal - 500 New Fans |
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|||
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Fans |
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Total Fans: |
74,612 |
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New Fans: |
884 |
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Up Since March |
512 - made goal |
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Twitter followers now number 30,000, growing slightly better than 1 % per month. Note that
Joe Taylor now outpolls Joe Walsh 4-to-3 in terms of Twitter engagement.
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Twitter |
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Monthly Goal - 250 New Fans |
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Followers |
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Total Followers |
30,201 |
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New Followers |
337 |
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Up Since March |
254 - made goal |
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Top 3 Posts |
Retweets |
Replies|Quotes |
Likes |
Total |
|
Joe Taylor #NationalInventorsMonth |
58 |
0|0 |
101 |
159 |
|
#WorldAmateurRadioDay IARU Post |
83 |
0|0 |
63 |
146 |
|
Joe Walsh #InternationalGuitarMonth |
58 |
2|0 |
76 |
136 |
Instagram slightly more problematic than FB or Twitter continues to exhibit slower, organic growth than the others. Leading posts for April included “Happy Birthday Marconi” and the reference to the article in
Emergency Management Magazine.
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Instagram |
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Monthly Goal - 100 New Fans |
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|
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**Fans |
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Total Fans: |
2626 |
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Up since March |
161 - made goal |
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Top 3 Posts |
Likes |
Comments |
Total |
|
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Happy Birthday Marconi |
139 |
0 |
139 |
|
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Emergency Management Magazine post |
132 |
3 |
135 |
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Thank so much. Questions, please call or email.
Gallagher 5/17/2017