Here's todays success story. Melissa was able to use a book that has not sold well at all, romance the members on Giving Tuesday with a little nostalgic marketing, and was able to TRIPLE the number of donors and dollars from prior year. And after having been through the book myself, it's a fantastic donors gift. She did a great job! We'll be talking about 'big picture' Development objectives and goals in the next 6-8 weeks. More great things coming. David From: Stemmer, Melissa KA7CLO <mstemmer@arrl.org> Sent: Wednesday, December 2, 2020 8:58 AM To: Middleton, Diane, W2DLM (CFO) <dmiddleton@arrl.org>; Minster, David NA2AA (CEO) <dminster@arrl.org> Subject: RE: Giving Tuesday Results There were 28 donors in 2019 and 91 donors this year. We received three $1,000 donations yesterday from the following members: James Rautio, AJ3K Bernard Skoch, K5XS James Schilling, KG4JSZ We also received another $1,000 donation this morning (that is not included in the original total I sent) from William Filbert, W6NCH. Melissa From: Middleton, Diane, W2DLM (CFO) <dmiddleton@arrl.org<mailto:dmiddleton@arrl.org>> Sent: Wednesday, December 2, 2020 7:31 AM To: Stemmer, Melissa KA7CLO <mstemmer@arrl.org<mailto:mstemmer@arrl.org>>; Minster, David NA2AA (CEO) <dminster@arrl.org<mailto:dminster@arrl.org>> Subject: RE: Giving Tuesday Results This is great! Any chance you can provide how many donors for each year? Diane From: Stemmer, Melissa KA7CLO <mstemmer@arrl.org<mailto:mstemmer@arrl.org>> Sent: Wednesday, December 2, 2020 7:28 AM To: Minster, David NA2AA (CEO) <dminster@arrl.org<mailto:dminster@arrl.org>>; Middleton, Diane, W2DLM (CFO) <dmiddleton@arrl.org<mailto:dmiddleton@arrl.org>> Subject: Giving Tuesday Results Good morning, We received $10,771 in donations yesterday for Giving Tuesday compared to $3,510 in donations on Giving Tuesday 2019. I think the book promo was a big hit! Thank you and 73, Melissa Stemmer, KA7CLO Development Manager ARRL, the national association for Amateur Radio(r) 225 Main Street, Newington, CT 06111-1494 USA Telephone: (860) 594-0348 FAX: (860) 594-0259 e-mail: mstemmer@arrl.org<mailto:mstemmer@arrl.org> web: www.arrl.org<http://www.arrl.org/>