Here’s todays success story.

Melissa was able to use a book that has not sold well at all, romance the members on Giving Tuesday with a little nostalgic marketing, and was able to TRIPLE the number of donors and dollars from prior year.  And after having been through the book myself, it’s a fantastic donors gift.

She did a great job!

We’ll be talking about ‘big picture’ Development objectives and goals in the next 6-8 weeks.  More great things coming.

David

From: Stemmer, Melissa KA7CLO <mstemmer@arrl.org>
Sent: Wednesday, December 2, 2020 8:58 AM
To: Middleton, Diane, W2DLM (CFO) <dmiddleton@arrl.org>; Minster, David NA2AA (CEO) <dminster@arrl.org>
Subject: RE: Giving Tuesday Results

There were 28 donors in 2019 and 91 donors this year.

We received three $1,000 donations yesterday from the following members:

James Rautio, AJ3K

Bernard Skoch, K5XS

James Schilling, KG4JSZ

We also received another $1,000 donation this morning (that is not included in the original total I sent) from William Filbert, W6NCH. 

Melissa

From: Middleton, Diane, W2DLM (CFO) <dmiddleton@arrl.org>
Sent: Wednesday, December 2, 2020 7:31 AM
To: Stemmer, Melissa KA7CLO <mstemmer@arrl.org>; Minster, David NA2AA (CEO) <dminster@arrl.org>
Subject: RE: Giving Tuesday Results

This is great!  Any chance you can provide how many donors for each year?

Diane

From: Stemmer, Melissa KA7CLO <mstemmer@arrl.org>
Sent: Wednesday, December 2, 2020 7:28 AM
To: Minster, David NA2AA (CEO) <dminster@arrl.org>; Middleton, Diane, W2DLM (CFO) <dmiddleton@arrl.org>
Subject: Giving Tuesday Results

Good morning,

We received $10,771 in donations yesterday for Giving Tuesday compared to $3,510 in donations on Giving Tuesday 2019.  I think the book promo was a big hit!

Thank you and 73,

Melissa Stemmer, KA7CLO
Development Manager

ARRL, the national association for Amateur Radio®
225 Main Street, Newington, CT 06111-1494 USA
Telephone: (860) 594-0348 FAX: (860) 594-0259
e-mail: mstemmer@arrl.org
web: www.arrl.org