[arrl-odv:24508] FW: ARRL brand standards for email and other correspondence

Hi, I sent this to staff today, but you might this information helpful as well. Harold Kramer, WJ1B ARRL Chief Operating Officer 860-594-0220 hkramer@arrl.org<mailto:hkramer@arrl.org> From: Kramer, Harold, WJ1B Sent: Tuesday, July 21, 2015 10:52 AM To: HQ Staff Subject: ARRL brand standards for email and other correspondence Hi, With our Outlook software being upgraded, now is a good time to request that everyone comply with a consistent email standard and signature. This will make us more professional and consistent in our email correspondence and more uniformly branded to our members and general public. As a rule, * Do not use graphics and colored backgrounds in email correspondence. * Do not include graphics and logos within an email signature. * Do not include taglines, slogans or quotes within an email signature, unless your department manager has approved of them. Here are signature recommendations. Please follow these examples. ------------------------------------------------ Example #1 Sincerely, Harold Kramer, WJ1B ARRL Chief Operating Officer ------------------------------------------------ Example #2 73, Harold Kramer, WJ1B ARRL Chief Operating Officer 860-594-0220 hkramer@arrl.org<mailto:hkramer@arrl.org> ------------------------------------------------ Example #3 Sincerely, Harold Kramer, WJ1B Chief Operating Officer ARRL - The national association for Amateur Radio(r) 225 Main Street Newington CT 06111-1494 Telephone: 860-594-0220 Fax: 860-594-0259 email: hkramer@arrl.org<mailto:hkramer@arrl.org> ----------------------------------------------- Example #4 73, Harold Kramer, WJ1B Chief Operating Officer ARRL, the national association for Amateur Radio(r) 225 Main Street Newington CT 06111-1494 Telephone: 860-594-0220 Fax: 860-594-0259 email: hkramer@arrl.org<mailto:hkramer@arrl.org> ----------------------------------------------- For some background information on how we represent ourselves, at the second Board of Directors meeting in 1999, the Board adopted a resolution that emphasizes using the abbreviation "ARRL," rather than "American Radio Relay League." "ARRL, the national association for Amateur Radio(r)" became a registered trademark in 2011. When preparing a letter, email message or other text document, the following formats are preferred: ARRL - The national association for Amateur Radio(r) or ARRL, the national association for Amateur Radio(r) or ARRL The national association for Amateur Radio(r) Note that each of these formats is followed by the registered trademark symbol (r). This symbol needs only to be used once within a letter or email-usually in your signature. Thanks and I appreciate everyone's cooperation on this issue. 73, Harold Kramer, WJ1B ARRL Chief Operating Officer 860-594-0220 hkramer@arrl.org<mailto:hkramer@arrl.org>
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Kramer, Harold, WJ1B