Hi,
I sent this to staff today, but you might this information helpful as well.
From: Kramer, Harold, WJ1B
Sent: Tuesday, July 21, 2015 10:52 AM
To: HQ Staff
Subject: ARRL brand standards for email and other correspondence
Hi,
With our Outlook software being upgraded, now is a good time to request that everyone comply with a consistent email standard and signature. This will
make us more professional and consistent in our email correspondence and more uniformly branded to our members and general public.
As a rule,
·
Do not use graphics and colored backgrounds in email correspondence.
·
Do not include graphics and logos within an email signature.
·
Do not include taglines, slogans or quotes within an email signature, unless your department manager has approved of them.
Here are signature recommendations. Please follow these examples.
------------------------------------------------
Example #1
Sincerely,
Harold Kramer, WJ1B
ARRL Chief Operating Officer
------------------------------------------------
Example #2
73,
Harold Kramer, WJ1B
ARRL Chief Operating Officer
860-594-0220
------------------------------------------------
Example #3
Sincerely,
Harold Kramer, WJ1B
Chief Operating Officer
ARRL - The national association for Amateur Radio®
225 Main Street
Newington CT 06111-1494
Telephone: 860-594-0220
Fax: 860-594-0259
email:
hkramer@arrl.org
-----------------------------------------------
Example #4
73,
Harold Kramer, WJ1B
Chief Operating Officer
ARRL, the national association for Amateur Radio®
225 Main Street
Newington CT 06111-1494
Telephone: 860-594-0220
Fax: 860-594-0259
email:
hkramer@arrl.org
-----------------------------------------------
For some background information on how we represent ourselves, at the second Board of Directors meeting in 1999, the Board adopted a resolution that emphasizes
using the abbreviation "ARRL," rather than “American Radio Relay League.”
“ARRL, the national association for Amateur Radio®” became a registered trademark in 2011.
When preparing a letter, email message or other text document, the following formats are preferred:
ARRL - The national association for Amateur Radio®
or
ARRL, the national association for Amateur Radio®
or
ARRL
The national association for Amateur Radio®
Note that each of these formats is followed by the registered trademark
symbol ®. This symbol needs only to
be used once within a letter or email—usually in your signature.
Thanks and I appreciate everyone’s cooperation on this issue.
73,
Harold Kramer, WJ1B
ARRL Chief Operating Officer
860-594-0220