From Allen
Harold Kramer, WJ1B Chief Operating Officer ARRL - The National Association for Amateur Radio 860 594 0220 <http://www.arrl.org/> ________________________________ From: Pitts, Allen W1AGP Sent: Wednesday, March 15, 2006 8:47 AM To: Kramer, Harold, WJ1B Subject: Egor! It's ALIVE!!! Hello begins this morning It's starting! For years, PIOs and others interested in promoting Amateur Radio have been looking for leadership and a rallying point from which we can join together in a major promotion for ham radio. THIS IS IT. Over the past months (actually almost a year) I have spoken with groups, leaders and all sorts of people about what could realistically be done. I believe that by placing good tools into your hands, such as the Swiss Army Knife '06, together with these elements of the Hello campaign, you will use this opportunity to the fullest. You are a very ingenious, creative and energetic group - I hope you have a lot of fun using these tools in your home areas! The people here at HQ have tried very hard to make them not just good - but literally "world class". There will be more to come out as the year unfolds. Please use it wisely and well. Keep the happy, friendly, upbeat emotion. (Remember that the greatest PR campaign of all was, "I'd like to teach the world to sing....") Hello has been my "baby" for a long time and now I entrust her to you to raise and nurture in your home area. I know you will be terrific parents! -Allen Pitts, W1AGP, Media and PR Manager, ARRL Hello and EmComm Public Service Announcements Available First of the new Hello audio PSAs added March 15 A series of 30 second audio PSAs in mp3 has been made for the Hello campaign. The plan is make a new one available about every 6-8 weeks and a great video will be available in April 2006. These "mini-commercials" for ham radio are already being played on dozens of stations across the country and the numbers keep growing. You can help by downloading the PSA's from right here onto a CD and taking it to your own local radio station. Audio Files Hello audio PSA #1 CLICK HERE <http://www.arrl.org/pio/hello/HelloRadio-Audio1.m3u> to listen to the first of the Hello audio PSAs Emergency Communications audio PSA CLICK HERE <http://www.arrl.org/pio/ARRLKatrina.mp3> for the 30 second PSA regarding Hurricane Katrina operations (To DOWNLOAD...right-click once on the above link and choose "save target".) These 30 second PSAs were made possible thanks to Johnny Donovan at WABC-AM and Howard Price, KA2QPJ, of WABC-TV in New York who is Acting President of the Broadcast Employees Amateur Radio Society, a member of the ham organization at WABC Radio & TV in New York and also the BEARS. More audio PSAs will be coming out - about one every 6-8 weeks in 2006 Video Files Hello video PSA (coming in April '06 and it is going to be GREAT!!) Emergency Communications video PSA CLICK HERE <http://www.arrl.org/pio/arrl30mpeg-video.mpeg> for a 30 second mpeg of Katrina Operations video (2.57meg) MPEG files may be good enough for your computer, but the files do not have high enough resolution for "real" TV work. To get a DVD of the video, please write to hello@arrl.org with your name, address and where you will be placing it. The DVD's are not cheap, so we cannot just speculatively pass them out. If you have a local TV station that must have BetaSP or the full, uncompressed digital files, please send an email with specifics about what they need to hello@arrl.org. Hello Brochures Copies of the special 4 page Hello brochure are available from ARRL headquarters. These are intended to be used where there is a presentation to NON-hams. As such, please use them for talks to schools, clubs, displays and other places promoting Amateur Radio to the public. They are NOT for use at hamfests, radio club meetings and "preaching to the choir". There is a space on the back page to add your local club info. To see a viewable .pdf of the brochure, CLICK HERE <http://www.arrl.org/pio/hello/Hello-Campaign-Brochure.pdf> To request copies of the brochure, write to hello@arrl.org . To minimize the costs of mailing them, we request you to send a check for at least the postage costs made out to "ARRL" to me at Public Relations - ARRL, 225 Main St., Newington, CT 06111 If you do not send a check we will still mail them, but your help in keeping costs down is appreciated and allows us to do more. Hello Bumper Stickers Hello Logo bumper stickers will be on sale through the ARRL catalog sales <http://www.arrl.org/catalog/?item=9731> Hello Buttons Buttons for the Hello campaign will be made available at Dayton and at major Amateur Radio events. Hello Logo The special logo for Hello is for use on stationary, newsletters, websites, and your own promotional materials you develop for the campaign. It was designed to look good even if printed in B&W, but except for that it cannot be changed. If you must, you can add information to it by adding writing UNDER it (which is why it is a long rectangle). If you are not sure of its use, please ask me at apitts@arrl.org special logo for Hello <http://www.arrl.org/pio/hello/Hello-Logo.jpg> Hello Website http:www.hello-radio.org <http://www.hello-radio.org> Perhaps the greatest amount of care went into the design of the Hello website. It is meant for NON-hams to learn a little bit about us and to arouse more interest. Again, we stay upbeat, positive and hopeful. Nothing threatening, too difficult or scary was included. We try to point the prospects to groups that have indicated they will provide a warm welcome to newbies - a good "Hello!" The key to creating a new ham operator is to develop a relationship with a current ham operator! You can help! By providing a link from your website, or that of your club, to www.hello-radio.org this new website moves up in the search engines. Allen Pitts, W1AGP Media and Public Relations Manager ARRL -the national association for Amateur Radio- (860) 594-0328
