From Allen
Harold Kramer, WJ1B
Chief Operating Officer
ARRL - The National Association for
Amateur Radio
860 594 0220
From: Pitts, Allen
W1AGP
Sent: Wednesday, March 15, 2006
8:47 AM
To: Kramer, Harold, WJ1B
Subject: Egor! It's ALIVE!!! Hello
begins this morning
It's starting!
For years, PIOs and others interested in promoting Amateur Radio
have been looking for leadership and a rallying point from which we can join
together in a major promotion for ham radio. THIS IS
IT.
Over the past months (actually almost a year) I have spoken with
groups, leaders and all sorts of people about what could realistically be
done. I believe that by placing good tools into your hands, such as the
Swiss Army Knife '06, together with these elements of the Hello campaign, you
will use this opportunity to the fullest. You are a very ingenious,
creative and energetic group - I hope you have a lot of fun using these tools
in your home areas! The people here at HQ have tried very hard to
make them not just good - but literally "world class".
There will be more to come out as the year unfolds. Please
use it wisely and well. Keep the happy, friendly, upbeat emotion.
(Remember that the greatest PR campaign of all was, "I'd like to teach the
world to sing….") Hello has been my "baby" for
a long time and now I entrust her to you to raise and nurture in your home
area. I know you will be terrific parents!
-Allen Pitts, W1AGP, Media and PR
Manager, ARRL
Hello and EmComm Public Service
Announcements Available
First of the new Hello audio PSAs
added March 15
A
series of 30 second audio PSAs in mp3 has been
made for the Hello campaign. The plan is make a new one available about every
6-8 weeks and a great video will be available in April 2006. These
"mini-commercials" for ham radio are already being played on dozens
of stations across the country and the numbers keep growing. You can help by
downloading the PSA's from right here onto a CD and taking it to your own local
radio station.
Audio
Files
Hello audio PSA
#1
CLICK HERE to listen to the first of the Hello audio
PSAs
Emergency
Communications audio PSA
CLICK HERE for the 30 second PSA regarding Hurricane Katrina
operations
(To DOWNLOAD...right-click once on
the above link and choose "save target".)
These 30 second PSAs were made possible
thanks to Johnny Donovan at WABC-AM and Howard Price, KA2QPJ, of WABC-TV in New
York who is Acting President of the Broadcast Employees Amateur Radio Society,
a member of the ham organization at WABC Radio & TV in New York and also
the BEARS.
More audio PSAs will be coming out - about one every 6-8 weeks in
2006
Video
Files
Hello video PSA
(coming in April '06 and it is going to be GREAT!!)
Emergency Communications video PSA
CLICK HERE for a 30 second mpeg of Katrina Operations video (2.57meg)
MPEG files may be good enough for
your computer, but the files do not have high enough resolution for
"real" TV work. To get a DVD of the video, please write to
hello@arrl.org with your name, address and where you will be placing it. The
DVD's are not cheap, so we cannot just speculatively pass them out. If
you have a local TV station that must have BetaSP or the full, uncompressed digital files, please send
an email with specifics about what they need to hello@arrl.org.
Hello Brochures
Copies of the special 4 page Hello
brochure are available from ARRL headquarters. These are intended to be
used where there is a presentation to NON-hams. As such, please use them
for talks to schools, clubs, displays and other places promoting Amateur Radio
to the public. They are NOT for use at hamfests, radio club meetings and
"preaching to the choir". There is a space on the back page to
add your local club info. To see a viewable .pdf of the brochure,
CLICK HERE
To request copies of the brochure, write to hello@arrl.org .
To minimize the costs of mailing them, we request you to send a check for at
least the postage costs made out to "ARRL" to me at Public
Relations - ARRL, 225 Main St., Newington, CT
06111 If you do not send a check we will still
mail them, but your help in keeping costs down is appreciated and allows us to
do more.
Hello Bumper Stickers
Hello Logo bumper stickers will be
on sale through the ARRL catalog sales
Hello Buttons
Buttons for the Hello campaign will
be made available at
Hello Logo
The special logo for Hello is for
use on stationary, newsletters, websites, and your own promotional materials
you develop for the campaign. It was designed to look good even if
printed in B&W, but except for that it cannot
be changed. If you must, you can add information to it by adding
writing UNDER it (which is why it is a long rectangle). If you are not
sure of its use, please ask me at apitts@arrl.org
Hello Website http:www.hello-radio.org
Perhaps the greatest amount of care
went into the design of the Hello website. It is meant for NON-hams to
learn a little bit about us and to arouse more interest. Again, we stay
upbeat, positive and hopeful. Nothing threatening, too difficult or scary
was included. We try to point the prospects to groups that have indicated
they will provide a warm welcome to newbies - a good
"Hello!"
The key to creating a new ham operator is to develop a
relationship with a current ham operator!
You can help! By providing a link
from your website, or that of your club, to www.hello-radio.org this new website moves up in the search engines.
Allen Pitts, W1AGP
Media and Public Relations Manager
ARRL
-the national association for Amateur Radio-
(860) 594-0328