Tom What are we including in the phrase "from the field"? 73 *-----------------------------------------------------* ** John Robert Stratton N5AUS Office telephone: 512-445-6262 Cell: 512-426-2028 PO Box 2232 Austin, Texas 78768-2232 *-----------------------------------------------------* On 1/3/17 10:24 AM, Gallagher, Tom, NY2RF wrote:
Ladies & Gentlemen:
Below I have reproduced Diane Petrilli’s year-end membership report. One disturbing trend that continues is the erosion of member acquisitions from the field—*the field now only accounts for 3% (versus 4%) of member acquisitions*.
Happy New Year, Tom
After a 25% dues increase (the first in 15 years), we have come in remarkably close to membership forecast. We ended December with 164,070 members -- 252 members /ahead /of the year-end goal. The annual membership loss was 3.79%; slightly less than the 4.0% loss forecast. We had a net loss of 6,458 members; 6,710 was forecast.
Below is a comparison of _acquisition_ for last year vs. this year. Field–based recruitment is down to 3%.
2016
2015
Direct Mail - 120 days
23%
24%
E-mailings
9%
11%
Web site
27%
26%
Field-based Recruitment
3%
4%
Renewal notices
11%
10%
Phone
5%
5%
New Ham Mailings
13%
11%
All other sources
10%
9%
The on-time renewal rate for December is 68.74% vs. 72.59% last December.
New ham and FCC data will be appended when available.
Please let me know if you have any questions.
Diane
Diane Petrilli, KB1RNF –Membership Manager *ARRL, the national association for Amateur Radio**®** *225 Main Street, Newington, CT 06111-1494 USA Telephone: (860) 594-0297 FAX: (860) 594-0303 email: dpetrilli@arrl.org <mailto:dpetrilli@arrl.org> web: www.arrl.org <http://www.arrl.org/>
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