Ladies &
Gentlemen:
Below I have
reproduced Diane Petrilli’s year-end membership report. One
disturbing trend that continues is the erosion of member
acquisitions from the field—the field now only accounts
for 3% (versus 4%) of member acquisitions.
Happy New Year,
Tom
After a 25% dues increase (the first in 15 years), we have
come in remarkably close to membership forecast. We ended
December with 164,070 members -- 252 members
ahead of the year-end goal. The annual membership
loss was 3.79%; slightly less than the 4.0% loss forecast. We
had a net loss of 6,458 members; 6,710 was forecast.
Below is a comparison of acquisition for last year vs.
this year. Field–based recruitment is down to 3%.
|
2016
|
2015
|
|
Direct
Mail - 120 days
|
23%
|
24%
|
|
E-mailings
|
9%
|
11%
|
|
Web site
|
27%
|
26%
|
|
Field-based
Recruitment
|
3%
|
4%
|
|
Renewal
notices
|
11%
|
10%
|
|
Phone
|
5%
|
5%
|
|
New Ham
Mailings
|
13%
|
11%
|
|
All other
sources
|
10%
|
9%
|
The on-time renewal rate for December is 68.74% vs. 72.59%
last December.
New ham and FCC data will be appended when
available.
Please let me know if you have any questions.
Diane
Diane
Petrilli, KB1RNF
–
Membership Manager
ARRL,
the national association for Amateur Radio®
225
Main Street, Newington, CT 06111-1494 USA
Telephone: (860) 594-0297 FAX: (860) 594-0303
email: dpetrilli@arrl.org
web: www.arrl.org