Great idea, and if the "prize" is to be mailed, it's much cheaper to mail a coupon than a book!!! Also, a gift cert will increase traffic in the store and may result in additional purchases. 73, Mary K1MMH Mary M. Hobart, K1MMH Chief Development Officer ARRL Telephone: 860-594-0397 Fax: 860-594-0259 email: mhobart@arrl.org <mailto:mhobart@arrl.org> ________________________________ From: Kramer, Harold, WJ1B [mailto:wj1b@arrl.org] Sent: Tuesday, February 03, 2009 3:52 PM To: arrl-odv Cc: Inderbitzen, Bob, NQ1R; Petrilli, Diane, KB1RNF Subject: [arrl-odv:17546] Hamfest Coupons Hi, I am passing this message from Diane Petrilli and Bob Inderbitzen to ODV. We have had a lot of internal thinking and discussion about this policy and we believe that this is a better way to go than our current system. Harold ------------------------------------------------------------------------ ------------------------------------------------------------------------ ------------------------------------------------- ARRL currently provides free book door prizes for ARRL-sanctioned hamfests and conventions. Beginning March 1, 2009, we will substitute the physical books with gift certificates closely totaling the retail value of the books previously provided (1 - $50 and 2 - $25 certificates). Events that sponsor a VE session will receive an additional $25 gift certificate. Making this change will (1) reduce the shipping cost of hamfest and convention packages, (2) permit certificate holders to select a book they want (and don't already have), and (3) bring more visitors to the ARRL e-store. In addition, the coupons will be coded, so we will be able to gather valuable marketing information to help us tailor future book promotions. Diane Diane M. Petrilli, KB1RNF Membership Manager ARRL - The national association for Amateur Radio 225 Main Street Newington, CT 06111 P: (860) 594-0297 F: (860) 594-0259 E-mail: dpetrilli@arrl.org