Great idea, and if the “prize”
is to be mailed, it’s much cheaper to mail a coupon than a book!!! Also,
a gift cert will increase traffic in the store and may result in additional
purchases.
73,
Mary K1MMH
Mary M. Hobart, K1MMH
Chief Development Officer
ARRL
Telephone: 860-594-0397
Fax: 860-594-0259
email: mhobart@arrl.org
From: Kramer, Harold,
WJ1B [mailto:wj1b@arrl.org]
Sent: Tuesday, February 03, 2009
3:52 PM
To: arrl-odv
Cc: Inderbitzen, Bob, NQ1R;
Petrilli, Diane, KB1RNF
Subject: [arrl-odv:17546] Hamfest
Coupons
Hi,
I am passing this
message from Diane Petrilli and Bob Inderbitzen to ODV. We have had
a lot of internal thinking and discussion about this policy and we believe that
this is a better way to go than our current system.
Harold
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
ARRL currently provides free book door prizes for
ARRL-sanctioned hamfests and conventions. Beginning March 1, 2009, we will
substitute the physical books with gift certificates closely totaling the
retail value of the books previously provided (1 - $50 and 2 - $25
certificates). Events that sponsor a VE session will receive an additional
$25 gift certificate. Making this change will
(1) reduce the shipping cost of
hamfest and convention packages,
(2) permit certificate holders to
select a book they want (and don’t already have), and
(3) bring more visitors to the ARRL
e-store.
In addition, the coupons will be
coded, so we will be able to gather valuable marketing information to help us
tailor future book promotions.
Diane
Diane M. Petrilli, KB1RNF
Membership Manager
ARRL - The national
association for Amateur Radio
P: (860) 594-0297
F: (860) 594-0259
E-mail:
dpetrilli@arrl.org