________________________________ From: Kramer, Harold, WJ1B Sent: Tuesday, February 05, 2008 4:59 PM To: Sumner, Dave, K1ZZ Subject: Please Forward Dave, Can you pass this along to ODV and cc Bob. I can't access them from here at home for some reason. Tnx, HK ------------------------------------------------------------------------ ------------------------------------------------------------------------ ------------------------------- I asked Bob to respond to this issue with the Visa Card Mailing. Here is his thoughtful response. Harold Harold Kramer, WJ1B Chief Operating Officer ARRL - ARRL - The National Association for Amateur Radio 225 Main Street Newington , CT 06111 860 594 0220 www.arrl.org <http://www.arrl.org/> ________________________________ From: Inderbitzen, Bob, NQ1R Sent: Tue 2/5/2008 1:04 PM To: Kramer, Harold, WJ1B Subject: ARRL Visa Card emailing Harold, Last night's ARRL Visa email promotion was sent to members that had opted-into receiving Special Offers from us by email. As has always been our policy, there are "opt-out" instructions at the end of the email--but very few subscribers ever do. A similar solicitation for the credit card was sent a couple times in 2006 and 2007. The ARRL Visa Card is a source of pride among ARRL member card-holders, and generates additional revenue for our organization. Since the program began in May 2005, there have been 2,570 total accounts opened. In 2007 alone, US Bank issued payments that totaled $40,500 to ARRL. Nearly 25% of this was associated with ARRL-sourced new cards. We earn about $40.82/new card. Our own email solicitations are highly successful, and the primary contributor of ARRL-sourced new cards. US Bank uses these same campaigns with its other affinity partners: alumni associations, police athletic leagues, other non-profit organizations, etc. Katie and I follow the din closely, and we haven't heard from any other members with complaints about the e-mailing. I'm also in regular contact with our representative at US Bank. Bob Harold Kramer, WJ1B Chief Operating Officer ARRL - ARRL - The National Association for Amateur Radio 225 Main Street Newington , CT 06111 860 594 0220 www.arrl.org <http://www.arrl.org/>