Dave,
Can you pass this along to ODV and cc Bob. I can't access
them from here at home for some reason.
Tnx,
HK
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
I asked Bob to respond to
this issue with the Visa Card Mailing. Here is his thoughtful response.
Harold
Harold Kramer, WJ1B
Chief Operating Officer
ARRL - ARRL - The National Association
for Amateur Radio
225 Main
Street
Newington , CT
06111
860 594 0220
From: Inderbitzen, Bob, NQ1R
Sent: Tue
2/5/2008 1:04 PM
To: Kramer, Harold, WJ1B
Subject: ARRL Visa
Card emailing
Harold,
Last night's ARRL Visa email
promotion was sent to members that had opted-into receiving Special Offers from
us by email. As has always been our policy, there are "opt-out" instructions at
the end of the email--but very few subscribers ever do. A similar solicitation
for the credit card was sent a couple times in 2006 and 2007.
The ARRL
Visa Card is a source of pride among ARRL member card-holders, and generates
additional revenue for our organization. Since the program began in May 2005,
there have been 2,570 total accounts opened. In 2007 alone, US Bank issued
payments that totaled $40,500 to ARRL. Nearly 25% of this was associated with
ARRL-sourced new cards. We earn about $40.82/new card.
Our own email
solicitations are highly successful, and the primary contributor of ARRL-sourced
new cards. US Bank uses these same campaigns with its other affinity partners:
alumni associations, police athletic leagues, other non-profit organizations,
etc.
Katie and I follow the din closely, and we haven't heard from any
other members with complaints about the e-mailing. I'm also in regular contact
with our representative at US
Bank.
Bob