August 2010 - arrl-odv - reflector.arrl.org

RE: [arrl-odv:19300] RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing
by Bill Edgar 23 Aug '10

23 Aug '10

With regard to item #3 in Harold’s reply, “…I would hope that they comply with all applicable regulations… “, we have an obligation to our members to make sure this firm DOES comply with all applicable regulations. Have we checked with any other clients they’ve worked for? From: Chris Imlay [mailto:w3kd@aol.com] Sent: Monday, August 23, 2010 12:21 PM To: arrl-odv Subject: Re: [arrl-odv:19300] RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing I am constrained to note that the draft agreement that this telemarketing firm provided to ARRL initially was clearly not in acceptable form when first delivered to us, but it is apparently in the process of (re)negotiation now, so we will see what an edited version looks like. The issues include not only the Do Not Call List compliance, appropriately mentioned by Jim Weaver, but also their plans for handling credit card numbers in the course of relaying them to ARRL for processing, and their methods of compliance with our privacy obligations. There is no doubt but that the telemarketing firm is acting as our agent, and therefore we are liable for any of their foibles, so some care is called for here. 73, Chris W3KD Christopher D. Imlay Booth, Freret, Imlay & Tepper. P.C. 14356 Cape May Road Silver Spring, Maryland 20904-6011 (301) 384-5525 telephone (301) 384-6384 facsimile W3KD(a)ARRL.ORG -----Original Message----- From: Kramer, Harold, WJ1B <wj1b(a)arrl.org> To: arrl-odv <arrl-odv(a)reflector.arrl.org> Cc: arrl-odv(a)arrl.org Sent: Fri, Aug 20, 2010 2:40 pm Subject: [arrl-odv:19300] RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing Bob Inderbitzen is on vacation starting today. But to answer some of your questions here is what I know: 1. This is a limited test to between 1800 and 2000 lapsed members. 2. The company that we will contract with specializes in Association Telemarketing and is sensitive to member association issues. 3. As an organization that does strictly telemarketing, I would hope that they comply with all applicable regulations However, we have not signed the agreement yet. Chris Imlay and I have been discussing it we will make sure that it is correct and complies with applicable regulations and our internal policies. Harold Harold Kramer, WJ1B Chief Operating Officer ARRL -the national association for Amateur Radio 225 Main Street Newington, CT 06111 (860) 594 -0220 From: Jim Weaver K8JE [ <mailto:K8JE@ARRL.org?> mailto:K8JE@ARRL.org] Sent: Friday, August 20, 2010 2:19 PM To: arrl-odv Cc: arrl-odv Subject: RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing Bob, Inasmuch as Dick expressed concerns over telemarketing by ARRL, I wonder if we take adequate steps to ensure any telemarketer we use observes existing No Call legislation? Based upon the relatively few telemarketing calls I have received after putting my phone numbers on the federal No Call list I estimate that over 50% of the calls made to me appear to be in willful violation of the these laws. Most of the illegal callers are sufficiently crafty as to avoid identification. I don't believe ARRL should be put in a similar position by a telemarketer. I suspect you've taken care of such possibilities, but would like to know what is done. Tnx, Jim Jim Weaver, K8JE, Director ARRL Great Lakes Division 5065 Bethany Rd. Mason, OH 45040; Tel. 513-459-1661 ARRL, The national organization for Amateur Radio _____ From: <mailto:dick@pobox.com> dick(a)pobox.com [ <mailto:dick@pobox.com?> mailto:dick@pobox.com] Sent: Friday, August 20, 2010 1:50 PM To: arrl-odv Cc: Bob Inderbitzen NQ1R Subject: [arrl-odv:19297] ARRL Member Recruitment Telemarketing 20 AUG 2010 - 1249 CDT I support proactive ARRL member recruitment except when it generates poor results and potentially angers some amateur radio licensees receiving the phone call. I do not know the detailed results of our first telemarketing trial (see IN-Newsletter excerpt below), but the general assessment of this trial leads me to believe that telemarketing will be counter-productive; it will not be worth the expense. I receive a small, but continuing, number of negative comments about our affinity partners' marketing activities. I know of nobody who welcomes junk U.S. mail, but at least we are not forced to read it. However, virtually everybody hates telephone sales calls because they are intrusive and disrupt the recipient's activities. I support four non-amateur radio charitable (501-3c) tax-exempt organizations and I have "trained" them to not call me. Two tax-exempts would not put me on a no-call list. They no longer receive any support from me. I don't want the ARRL to be put in the position of having to filter (at extra cost) it's potential member market because this would mean we would have permanently lost a percentage of this market. - Dick Isely, W9GIG ========================================================================== IN-Newsletter Vol. 33, No. 33 August 18, 2010 -- Covers the period August 8-14. Upcoming Meetings and Events United States Telecommunications Training Institute (USTTI) September 27-October 1 – ARRL HQ Executive Committee Meeting October 23 @ 9:00am in St. Louis, MO Ballot Counting for Director/Vice Director Elections November 19 in Newington, CT <SNIP> Sales and Marketing Reported by Bob Inderbitzen, NQ1R A large membership campaign is being prepared for mailing in September. Diane Petrilli is exploring a second telemarketing trial (one was conducted last year with mixed/poor results)involving a telemarketing firm that has experience making outbound calls for membership organizations. We are pleased with the high response rate to an on-line Membership Benefits Survey. The survey invitation was sent by email to a sample group. The survey was also mailed to members that did not respond, and to another sample of members without known email addresses. Results will be analyzed and reported in late September. Our affinity benefit partners are all gearing-up for program mailings during the next 2 months: ARRL Visa credit card (US Bank), ARRL Equipment Insurance Program (Marsh), and group-rate home and auto insurance (MetLife). <SNIP> No virus found in this incoming message. Checked by AVG - <http://www.avg.com/> www.avg.com Version: 9.0.851 / Virus Database: 271.1.1/3082 - Release Date: 08/20/10 02:35:00

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Re: [arrl-odv:19300] RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing
by Chris Imlay 23 Aug '10

23 Aug '10

I am constrained to note that the draft agreement that this telemarketing firm provided to ARRL initially was clearly not in acceptable form when first delivered to us, but it is apparently in the process of (re)negotiation now, so we will see what an edited version looks like. The issues include not only the Do Not Call List compliance, appropriately mentioned by Jim Weaver, but also their plans for handling credit card numbers in the course of relaying them to ARRL for processing, and their methods of compliance with our privacy obligations. There is no doubt but that the telemarketing firm is acting as our agent, and therefore we are liable for any of their foibles, so some care is called for here. 73, Chris W3KD Christopher D. Imlay Booth, Freret, Imlay & Tepper. P.C. 14356 Cape May Road Silver Spring, Maryland 20904-6011 (301) 384-5525 telephone (301) 384-6384 facsimile W3KD(a)ARRL.ORG -----Original Message----- From: Kramer, Harold, WJ1B <wj1b(a)arrl.org> To: arrl-odv <arrl-odv(a)reflector.arrl.org> Cc: arrl-odv(a)arrl.org Sent: Fri, Aug 20, 2010 2:40 pm Subject: [arrl-odv:19300] RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing Bob Inderbitzen is on vacation starting today. But to answer some of your questions here is what I know: 1. This is a limited test to between 1800 and 2000 lapsed members. 2. The company that we will contract with specializes in Association Telemarketing and is sensitive to member association issues. 3. As an organization that does strictly telemarketing, I would hope that they comply with all applicable regulations However, we have not signed the agreement yet. Chris Imlay and I have been discussing it we will make sure that it is correct and complies with applicable regulations and our internal policies. Harold Harold Kramer, WJ1B Chief Operating Officer ARRL -the national association for Amateur Radio 225 Main Street Newington, CT 06111 (860) 594 -0220 From: Jim Weaver K8JE [mailto:K8JE@ARRL.org] Sent: Friday, August 20, 2010 2:19 PM To: arrl-odv Cc: arrl-odv Subject: RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing Bob, Inasmuch as Dick expressed concerns over telemarketing by ARRL, I wonder if we take adequate steps to ensure any telemarketer we use observes existing No Call legislation? Based upon the relatively few telemarketing calls I have received after putting my phone numbers on the federal No Call list I estimate that over 50% of the calls made to me appear to be in willful violation of the these laws. Most of the illegal callers are sufficiently crafty as to avoid identification. I don't believe ARRL should be put in a similar position by a telemarketer. I suspect you've taken care of such possibilities, but would like to know what is done. Tnx, Jim Jim Weaver, K8JE, Director ARRL Great Lakes Division 5065 Bethany Rd. Mason, OH 45040; Tel. 513-459-1661 ARRL, The national organization for Amateur Radio From: dick(a)pobox.com [mailto:dick@pobox.com] Sent: Friday, August 20, 2010 1:50 PM To: arrl-odv Cc: Bob Inderbitzen NQ1R Subject: [arrl-odv:19297] ARRL Member Recruitment Telemarketing 20 AUG 2010 - 1249 CDT I support proactive ARRL member recruitment except when it generates poor results and potentially angers some amateur radio licensees receiving the phone call. I do not know the detailed results of our first telemarketing trial (see IN-Newsletter excerpt below), but the general assessment of this trial leads me to believe that telemarketing will be counter-productive; it will not be worth the expense. I receive a small, but continuing, number of negative comments about our affinity partners' marketing activities. I know of nobody who welcomes junk U.S. mail, but at least we are not forced to read it. However, virtually everybody hates telephone sales calls because they are intrusive and disrupt the recipient's activities. I support four non-amateur radio charitable (501-3c) tax-exempt organizations and I have "trained" them to not call me. Two tax-exempts would not put me on a no-call list. They no longer receive any support from me. I don't want the ARRL to be put in the position of having to filter (at extra cost) it's potential member market because this would mean we would have permanently lost a percentage of this market. - Dick Isely, W9GIG ========================================================================== IN-Newsletter Vol. 33, No. 33 August 18, 2010 -- Covers the period August 8-14. Upcoming Meetings and Events United States Telecommunications Training Institute (USTTI) September 27-October 1 – ARRL HQ Executive Committee Meeting October 23 @ 9:00am in St. Louis, MO Ballot Counting for Director/Vice Director Elections November 19 in Newington, CT <SNIP> Sales and Marketing Reported by Bob Inderbitzen, NQ1R A large membership campaign is being prepared for mailing in September. Diane Petrilli is exploring a second telemarketing trial (one was conducted last year with mixed/poor results)involving a telemarketing firm that has experience making outbound calls for membership organizations. We are pleased with the high response rate to an on-line Membership Benefits Survey. The survey invitation was sent by email to a sample group. The survey was also mailed to members that did not respond, and to another sample of members without known email addresses. Results will be analyzed and reported in late September. Our affinity benefit partners are all gearing-up for program mailings during the next 2 months: ARRL Visa credit card (US Bank), ARRL Equipment Insurance Program (Marsh), and group-rate home and auto insurance (MetLife). <SNIP> No virus found in this incoming message. Checked by AVG - www.avg.com Version: 9.0.851 / Virus Database: 271.1.1/3082 - Release Date: 08/20/10 02:35:00

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[arrl-odv:19306] Telemarketing
by Kramer, Harold, WJ1B 23 Aug '10

23 Aug '10

Good morning, If you are interested in learning about the Do Not Call regulations, they can be found here: http://www.ftc.gov/bcp/edu/pubs/business/alerts/alt129.shtm Also, the firm that we intend to use is located in Colorado. 73, Harold

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[arrl-odv:19305] Director and Vice Director Candidates
by Sumner, Dave, K1ZZ 23 Aug '10

23 Aug '10

Candidates in 2010 ARRL Director and Vice Director Elections The following candidates submitted nominating petitions and statements of eligibility by the deadline of noon EDT Friday, August 20. Those with an asterisk have been determined to be eligible by the Ethics and Elections Committee. The other candidates made their submissions closer to the deadline; their eligibility is now being reviewed. Pacific Division For Director: Bob Vallio, W6RGG* For Vice Director: Jim Tiemstra, K6JAT* Mr. Vallio and Mr. Tiemstra are declared re-elected. Rocky Mountain Division For Director: Brian Mileshosky, N5ZGT For Vice Director: Dwayne Allen, WY7FD* Mr. Allen is declared re-elected. Southeastern Division For Director: Sherri Brower, W4STB*; Doug Rehman, K4AC; Greg Sarratt, W4OZK* For Vice Director: Jeff Beals, WA4AW*; Andrea Hartlage, KG4IUM Southwestern Division For Director: Carl Gardenias, WU6D; Dick Norton, N6AA* For Vice Director: Marty Woll, N6VI* Mr. Woll is declared re-elected. West Gulf Division For Director: Larry Essary, K5XG; Dr. David Woolweaver, K5RAV* For Vice Director: Michael Reynolds, W0KIE; John Robert Stratton, N5AUS* 73, David Sumner, K1ZZ Secretary, ARRL

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[arrl-odv:19300] RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing
by Kramer, Harold, WJ1B 21 Aug '10

21 Aug '10

Bob Inderbitzen is on vacation starting today. But to answer some of your questions here is what I know: 1. This is a limited test to between 1800 and 2000 lapsed members. 2. The company that we will contract with specializes in Association Telemarketing and is sensitive to member association issues. 3. As an organization that does strictly telemarketing, I would hope that they comply with all applicable regulations However, we have not signed the agreement yet. Chris Imlay and I have been discussing it we will make sure that it is correct and complies with applicable regulations and our internal policies. Harold Harold Kramer, WJ1B Chief Operating Officer ARRL -the national association for Amateur Radio 225 Main Street Newington, CT 06111 (860) 594 -0220 From: Jim Weaver K8JE [mailto:K8JE@ARRL.org] Sent: Friday, August 20, 2010 2:19 PM To: arrl-odv Cc: arrl-odv Subject: RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing Bob, Inasmuch as Dick expressed concerns over telemarketing by ARRL, I wonder if we take adequate steps to ensure any telemarketer we use observes existing No Call legislation? Based upon the relatively few telemarketing calls I have received after putting my phone numbers on the federal No Call list I estimate that over 50% of the calls made to me appear to be in willful violation of the these laws. Most of the illegal callers are sufficiently crafty as to avoid identification. I don't believe ARRL should be put in a similar position by a telemarketer. I suspect you've taken care of such possibilities, but would like to know what is done. Tnx, Jim Jim Weaver, K8JE, Director ARRL Great Lakes Division 5065 Bethany Rd. Mason, OH 45040; Tel. 513-459-1661 ARRL, The national organization for Amateur Radio ________________________________ From: dick(a)pobox.com [mailto:dick@pobox.com] Sent: Friday, August 20, 2010 1:50 PM To: arrl-odv Cc: Bob Inderbitzen NQ1R Subject: [arrl-odv:19297] ARRL Member Recruitment Telemarketing 20 AUG 2010 - 1249 CDT I support proactive ARRL member recruitment except when it generates poor results and potentially angers some amateur radio licensees receiving the phone call. I do not know the detailed results of our first telemarketing trial (see IN-Newsletter excerpt below), but the general assessment of this trial leads me to believe that telemarketing will be counter-productive; it will not be worth the expense. I receive a small, but continuing, number of negative comments about our affinity partners' marketing activities. I know of nobody who welcomes junk U.S. mail, but at least we are not forced to read it. However, virtually everybody hates telephone sales calls because they are intrusive and disrupt the recipient's activities. I support four non-amateur radio charitable (501-3c) tax-exempt organizations and I have "trained" them to not call me. Two tax-exempts would not put me on a no-call list. They no longer receive any support from me. I don't want the ARRL to be put in the position of having to filter (at extra cost) it's potential member market because this would mean we would have permanently lost a percentage of this market. - Dick Isely, W9GIG ======================================================================== == IN-Newsletter Vol. 33, No. 33 August 18, 2010 -- Covers the period August 8-14. Upcoming Meetings and Events United States Telecommunications Training Institute (USTTI) September 27-October 1 - ARRL HQ Executive Committee Meeting October 23 @ 9:00am in St. Louis, MO Ballot Counting for Director/Vice Director Elections November 19 in Newington, CT <SNIP> Sales and Marketing Reported by Bob Inderbitzen, NQ1R A large membership campaign is being prepared for mailing in September. Diane Petrilli is exploring a second telemarketing trial (one was conducted last year with mixed/poor results)-involving a telemarketing firm that has experience making outbound calls for membership organizations. We are pleased with the high response rate to an on-line Membership Benefits Survey. The survey invitation was sent by email to a sample group. The survey was also mailed to members that did not respond, and to another sample of members without known email addresses. Results will be analyzed and reported in late September. Our affinity benefit partners are all gearing-up for program mailings during the next 2 months: ARRL Visa credit card (US Bank), ARRL Equipment Insurance Program (Marsh), and group-rate home and auto insurance (MetLife). <SNIP> No virus found in this incoming message. Checked by AVG - www.avg.com Version: 9.0.851 / Virus Database: 271.1.1/3082 - Release Date: 08/20/10 02:35:00

2 1

[arrl-odv:19303] Re:RE: RE: ARRL Member Recruitment Telemarketing
by Kramer, Harold, WJ1B 20 Aug '10

20 Aug '10

If any of you know of names/call signs that should be excluded, please email them to me directly since I don't believe that it would be appropriate to use ODV for this purpose. When we get the names, we will make sure they are not called. Harold Harold Kramer, WJ1B Chief Operating Officer ARRL -the national association for Amateur Radio 225 Main Street Newington, CT 06111 (860) 594 -0220 From: Marty Woll [mailto:n6vi@socal.rr.com] Sent: Friday, August 20, 2010 2:53 PM To: arrl-odv Cc: arrl-odv Subject: [arrl-odv:19301] Re: RE: ARRL Member Recruitment Telemarketing I know at least a couple of former members for whom the parting of the ways was mutual and without whom I believe the League is better off. I presume these fall into the "Lapsed Member" category. Would they be excluded from the test pool by virtue of some designation in the member record? Harold, if you want specifics, I'll send them separately, but I expect these are not completely unique circumstances. 73, Marty Marty Woll N6VI Vice-Director, ARRL Southwestern Division Ass't DEC, ARESLAX BCUL 15 & Training Officer, LAFD ACS CERT III ----- Original Message ----- From: Kramer, Harold, WJ1B <mailto:wj1b@arrl.org> To: arrl-odv <mailto:arrl-odv@reflector.arrl.org> Cc: arrl-odv(a)arrl.org Sent: Friday, August 20, 2010 11:40 AM Subject: [arrl-odv:19300] RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing Bob Inderbitzen is on vacation starting today. But to answer some of your questions here is what I know: 1. This is a limited test to between 1800 and 2000 lapsed members. 2. The company that we will contract with specializes in Association Telemarketing and is sensitive to member association issues. 3. As an organization that does strictly telemarketing, I would hope that they comply with all applicable regulations However, we have not signed the agreement yet. Chris Imlay and I have been discussing it we will make sure that it is correct and complies with applicable regulations and our internal policies. Harold

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[arrl-odv:19301] Re: RE: ARRL Member Recruitment Telemarketing
by Marty Woll 20 Aug '10

20 Aug '10

I know at least a couple of former members for whom the parting of the ways was mutual and without whom I believe the League is better off. I presume these fall into the "Lapsed Member" category. Would they be excluded from the test pool by virtue of some designation in the member record? Harold, if you want specifics, I'll send them separately, but I expect these are not completely unique circumstances. 73, Marty Marty Woll N6VI Vice-Director, ARRL Southwestern Division Ass't DEC, ARESLAX BCUL 15 & Training Officer, LAFD ACS CERT III ----- Original Message ----- From: Kramer, Harold, WJ1B To: arrl-odv Cc: arrl-odv(a)arrl.org Sent: Friday, August 20, 2010 11:40 AM Subject: [arrl-odv:19300] RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing Bob Inderbitzen is on vacation starting today. But to answer some of your questions here is what I know: 1. This is a limited test to between 1800 and 2000 lapsed members. 2. The company that we will contract with specializes in Association Telemarketing and is sensitive to member association issues. 3. As an organization that does strictly telemarketing, I would hope that they comply with all applicable regulations However, we have not signed the agreement yet. Chris Imlay and I have been discussing it we will make sure that it is correct and complies with applicable regulations and our internal policies. Harold

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[arrl-odv:19299] Re: ARRL Member Recruitment Telemarketing
by Richard J. Norton 20 Aug '10

20 Aug '10

When the position was first created, I assumed the "Membership Manager" would actually interact with members and lapsed members. I assumed that the person would telephone some of the lapsed members, asking them why they did not renew membership, and was there anything that the League should have done to retain them. If five phone calls were made each day, this would amount to over 1000 per year. This would give us feedback and likely result in some of them continuing. To me, it seems more likely that a phone call from a person identifying him/herself with a callsign and position at ARRL, and asking for reasons for non-renewal would be much better received than a call from someone in Mumbai. I now assume that calling of members is beneath the level of the Membership Manager position, and that others must be hired to do such work. I've also noticed that the new membership application forms lack telephone numbers, something I've found quite useful when trying to contact a member. However, I've solved that by putting a callsign and the telephone area code into Google search. I have not included Mr. Inderbitzen on my reply as I don't think I should be making this type of comment to anyone below senior management. They can act on it if they fell it is appropriate. Also, note that I've never received a single complaint about solicitations made by the League's affinity partners. Oddly enough, a few years ago I responded to Met Life's auto insurance mailing, and am now a customer because they gave me a better rate than anyone else. 73, Dick Norton, N6AA On Fri, Aug 20, 2010 at 10:50 AM, <dick(a)pobox.com> wrote: > 20 AUG 2010 - 1249 CDT > > I support proactive ARRL member recruitment except when it generates poor > results and potentially angers some amateur radio licensees receiving the > phone call. I do not know the detailed results of our first telemarketing > trial (see IN-Newsletter excerpt below), but the general assessment of this > trial leads me to believe that telemarketing will be counter-productive; it > will not be worth the expense. > > I receive a small, but continuing, number of negative comments about our > affinity partners' marketing activities. I know of nobody who welcomes > junk U.S. mail, but at least we are not forced to read it. However, > virtually everybody hates telephone sales calls because they are intrusive > and disrupt the recipient's activities. > > I support four non-amateur radio charitable (501-3c) tax-exempt > organizations and I have "trained" them to not call me. Two tax-exempts > would not put me > on a no-call list. They no longer receive any support from me. I don't > want the ARRL to be put in the position of having to filter (at extra cost) > it's potential member market because this would mean we would have > permanently > lost a percentage of this market. > > - Dick Isely, W9GIG > > > > > > > > > ========================================================================== > IN-Newsletter > > Vol. 33, No. 33 > > August 18, 2010 -- Covers the period August 8-14. > > Upcoming Meetings and Events > > United States Telecommunications Training Institute (USTTI) > > September 27-October 1 – ARRL HQ > > Executive Committee Meeting > > October 23 @ 9:00am in St. Louis, MO > > Ballot Counting for Director/Vice Director Elections > > November 19 in Newington, CT > > <SNIP> > > Sales and Marketing > > Reported by Bob Inderbitzen, NQ1R > > A large membership campaign is being prepared for mailing in September. > > Diane Petrilli is exploring a second telemarketing trial (one was conducted > last year with mixed/poor results)involving a telemarketing firm that has > experience making outbound > calls for membership organizations. > > We are pleased with the high response rate to an on-line Membership Benefits > Survey. The survey invitation was sent by email to a sample group. The > survey was also mailed to members that did not respond, and to another > sample of members without known email addresses. Results will be analyzed > and reported in late September. > > Our affinity benefit partners are all gearing-up for program mailings during > the next 2 months: ARRL Visa credit card (US Bank), ARRL Equipment Insurance > Program (Marsh), and group-rate home and auto insurance (MetLife). > > <SNIP>

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RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing
by Jim Weaver K8JE 20 Aug '10

20 Aug '10

Bob, Inasmuch as Dick expressed concerns over telemarketing by ARRL, I wonder if we take adequate steps to ensure any telemarketer we use observes existing No Call legislation? Based upon the relatively few telemarketing calls I have received after putting my phone numbers on the federal No Call list I estimate that over 50% of the calls made to me appear to be in willful violation of the these laws. Most of the illegal callers are sufficiently crafty as to avoid identification. I don't believe ARRL should be put in a similar position by a telemarketer. I suspect you've taken care of such possibilities, but would like to know what is done. Tnx, Jim Jim Weaver, K8JE, Director ARRL Great Lakes Division 5065 Bethany Rd. Mason, OH 45040; Tel. 513-459-1661 ARRL, The national organization for Amateur Radio _____ From: dick(a)pobox.com [mailto:dick@pobox.com] Sent: Friday, August 20, 2010 1:50 PM To: arrl-odv Cc: Bob Inderbitzen NQ1R Subject: [arrl-odv:19297] ARRL Member Recruitment Telemarketing 20 AUG 2010 - 1249 CDT I support proactive ARRL member recruitment except when it generates poor results and potentially angers some amateur radio licensees receiving the phone call. I do not know the detailed results of our first telemarketing trial (see IN-Newsletter excerpt below), but the general assessment of this trial leads me to believe that telemarketing will be counter-productive; it will not be worth the expense. I receive a small, but continuing, number of negative comments about our affinity partners' marketing activities. I know of nobody who welcomes junk U.S. mail, but at least we are not forced to read it. However, virtually everybody hates telephone sales calls because they are intrusive and disrupt the recipient's activities. I support four non-amateur radio charitable (501-3c) tax-exempt organizations and I have "trained" them to not call me. Two tax-exempts would not put me on a no-call list. They no longer receive any support from me. I don't want the ARRL to be put in the position of having to filter (at extra cost) it's potential member market because this would mean we would have permanently lost a percentage of this market. - Dick Isely, W9GIG ========================================================================== IN-Newsletter Vol. 33, No. 33 August 18, 2010 -- Covers the period August 8-14. Upcoming Meetings and Events United States Telecommunications Training Institute (USTTI) September 27-October 1 - ARRL HQ Executive Committee Meeting October 23 @ 9:00am in St. Louis, MO Ballot Counting for Director/Vice Director Elections November 19 in Newington, CT <SNIP> Sales and Marketing Reported by Bob Inderbitzen, NQ1R A large membership campaign is being prepared for mailing in September. Diane Petrilli is exploring a second telemarketing trial (one was conducted last year with mixed/poor results)-involving a telemarketing firm that has experience making outbound calls for membership organizations. We are pleased with the high response rate to an on-line Membership Benefits Survey. The survey invitation was sent by email to a sample group. The survey was also mailed to members that did not respond, and to another sample of members without known email addresses. Results will be analyzed and reported in late September. Our affinity benefit partners are all gearing-up for program mailings during the next 2 months: ARRL Visa credit card (US Bank), ARRL Equipment Insurance Program (Marsh), and group-rate home and auto insurance (MetLife). <SNIP> No virus found in this incoming message. Checked by AVG - www.avg.com Version: 9.0.851 / Virus Database: 271.1.1/3082 - Release Date: 08/20/10 02:35:00

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[arrl-odv:19297] ARRL Member Recruitment Telemarketing
by dick＠pobox.com 20 Aug '10

20 Aug '10

20 AUG 2010 - 1249 CDT I support proactive ARRL member recruitment except when it generates poor results and potentially angers some amateur radio licensees receiving the phone call. I do not know the detailed results of our first telemarketing trial (see IN-Newsletter excerpt below), but the general assessment of this trial leads me to believe that telemarketing will be counter-productive; it will not be worth the expense. I receive a small, but continuing, number of negative comments about our affinity partners' marketing activities. I know of nobody who welcomes junk U.S. mail, but at least we are not forced to read it. However, virtually everybody hates telephone sales calls because they are intrusive and disrupt the recipient's activities. I support four non-amateur radio charitable (501-3c) tax-exempt organizations and I have "trained" them to not call me. Two tax-exempts would not put me on a no-call list. They no longer receive any support from me. I don't want the ARRL to be put in the position of having to filter (at extra cost) it's potential member market because this would mean we would have permanently lost a percentage of this market. - Dick Isely, W9GIG ========================================================================== IN-Newsletter Vol. 33, No. 33 August 18, 2010 -- Covers the period August 8-14. Upcoming Meetings and Events United States Telecommunications Training Institute (USTTI) September 27-October 1 ARRL HQ Executive Committee Meeting October 23 @ 9:00am in St. Louis, MO Ballot Counting for Director/Vice Director Elections November 19 in Newington, CT <SNIP> Sales and Marketing Reported by Bob Inderbitzen, NQ1R A large membership campaign is being prepared for mailing in September. Diane Petrilli is exploring a second telemarketing trial (one was conducted last year with mixed/poor results)involving a telemarketing firm that has experience making outbound calls for membership organizations. We are pleased with the high response rate to an on-line Membership Benefits Survey. The survey invitation was sent by email to a sample group. The survey was also mailed to members that did not respond, and to another sample of members without known email addresses. Results will be analyzed and reported in late September. Our affinity benefit partners are all gearing-up for program mailings during the next 2 months: ARRL Visa credit card (US Bank), ARRL Equipment Insurance Program (Marsh), and group-rate home and auto insurance (MetLife). <SNIP>

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