November 2010 - arrl-odv - reflector.arrl.org

[arrl-odv:19488] Donations for 2010
by Kay Craigie 03 Nov '10

03 Nov '10

According to Mary Hobart K1MMH, many Officers, Directors, and Vice Directors have already donated to the League in 2010, and that's sincerely appreciated. However, about a dozen of us have not donated yet in 2010. As we prepare to launch the Second Century Campaign, achieving 100% Board participation is extremely important. Of course the non-financial contributions you make are way beyond what the typical member does for the League. However, major donors and other funding sources expect that 100% of our Officers, Directors, and Vice Directors are financial donors. It's generally true in the non-profit world that members of boards are donors. When I encourage members to respond to ARRL fund drives, I like being able to tell them I have already put my money where my mouth is. I don't know who the people are who have not donated yet. I do not know, will not know, do not want to know, and really do not care how much anyone gives. That's private between you and Mary Hobart. Whatever fits your personal circumstances is fine and will be welcomed. I would like to encourage you to take care of this as soon as possible, if you haven't donated already. Please contact Mary if you have any questions. 73 - Kay N3KN

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[arrl-odv:19487] Re: Telemarketing Trial
by Richard J. Norton 02 Nov '10

02 Nov '10

I sit here on the other side of the world after giving myself a weekend to cool down after first reading this. I was not pleased to see that ARRL management had decided to ignore my offer to make these calls for free, at least for the Southwestern Division. Note that one of my predecessors, past SWD director Fried Heyn, WA6WZO, made these calls during his time on the board. I do not find the statistic 42% retention rate recently provided to represent anything useful, other than give us insight into how superficially membership retention information is apparently collected and analyzed. I never saw any response to my suggestion that the membership manager make a few of these calls a day. It might give the manager some insight into our avocation. When the position was created, it was my impression that this was going to be a significant part of the job. Now it looks like the job is now to find vendors to offload the work? A review of the "requirements" for the membership manager position include a college degree. Knowledge of Amateur Radio was a nice, but not necessary! The cost of acquisition of these potential telemarketing-retained members is higher than the cost of the vendor contract. The staff costs of finding the vendor, negotiating the contract, entering the acquired data into the system, providing premiums, and others do not seem to be included. Part of this appears to be another case of upper level management ignoring, if not overtly snubbing, the board directive to use volunteers where available. I will summarize by stating something that I've said before. It would be in the best interests of the ARRL membership to make changes in upper level ARRL management. I hope other board members will support my efforts to make this happen. 73, Dick Norton, N6AA/A7 On Fri, Oct 29, 2010 at 6:33 PM, Kramer, Harold, WJ1B <wj1b(a)arrl.org> wrote: > In late August of this year, we proposed to engage the firm of Graven, > Austin & Drake (GAD), a telemarketing company in Colorado to undertake a > telemarketing test for us. Some Board members had some concerns about this > experiment and we believe that we have now addressed them so that we can > proceed ahead. Here are some additional details: > > Contract: > > 1. Chris has approved the final contract after his modifications were > accepted by GAD. Thanks, Chris, for your help with this one. > > 2. Chris asked Maria Somma, our privacy compliance expert, to review > the agreement to make sure that it meets our privacy regulations here in > Connecticut. Maria agrees that it meets the State of Connecticut privacy > regulations. > > The Firm: > > 1. Graven, Austin & Drake (GAD) specializes in telemarketing for > member associations. Here is a link to their page on member associations. > > 2. GAD has been responsive and proactive in working with us to get > the best results from the outset of the campaign. Our previous > telemarketing firm in the 2008 experiment did not play a similar > consultative role. > > 3. Some of GAD’s clients include: > > · Federation of American Consumers and Travelers > > · American Quarterhorse Association > > · National Cattlemen’s Beef Association > > · Mercedes Benz Club of America > > · BASS Fishing Club & Bassmaster Magazine > > · Classic Chevy Car Clubs > > · Christian Booksellers Association > > · Sports Car Club of America > > > > 4. At GAD’s suggestion, Diane Petrilli and I have spoken with some > these associations and they give GAD high marks. > > > > The Business Arrangements: > > 5. GAD will be calling lapsed ARRL members only and only those who are > within 18 months of not renewing their membership. The 18 month requirement > complies with telemarketing regulations. > > 6. The total cost is $3,500, which includes 100 hours of calling. > Diane checked with a number of telemarketing companies and this is their > standard arrangement. > > 7. We are able to listen in to all the calls that are being made by > GAD and we can adjust the script and/or premium as necessary. These calls > are recorded ( without credit card information) so that we can review any > disputed conversation. Diane intends to do this. > > > > > > Anticipated and Historic Results: > > 8. GAD estimates that they will be able to reach between 1,800 and > 2,000 members in 100 hours and estimate a close rate of around 7% -- for at > total of 140 renewed memberships. > > > > 9. For your reference, in November 2008 we used a local telemarketing > company, Telereach, to solicit lapsed members. While we, ultimately, did > not like working with them, Telereach contacted 1,047 lapsed members, > converting 91 of them to members (8.7% acquisition rate). > > > > 10. Finally, Diane, and others on the Sales and Marketing team, believe > there are some lapsed members who would respond to telemarketing but not to > direct mail. We need to take a broader approach to reaching our prospects. > At the least, we need to give this another try. If this works well, this > type of program could produce some substantial membership gains. > > I hope that this answers your questions. Now that Chris has approved the > contract, we plan to sign the agreement and proceed with this experiment. > > > > 73, > > Harold > > > > > > Harold Kramer, WJ1B > > Chief Operating Officer > > ARRL -the national association for Amateur Radio > > 225 Main Street > > Newington, CT 06111 > > (860) 594 -0220 > > > >

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Re: [arrl-odv:19483] Poinsett Estate Proceeds received
by Gary Johnston KI4LA 01 Nov '10

01 Nov '10

The generosity of our members is overwhelming. We are indeed fortunate to have friends whose lives have been enriched by amateur radio and the League and who wish to insure that future generations have the same opportunities. KI4LA Sent from Gary's iPhone 4. On Nov 1, 2010, at 3:14 PM, "Hobart, Mary K1MMH" <mhobart(a)arrl.org> wrote: > Good afternoon, > > More good news on the Endowment front. This afternoon we received the proceeds from the estate of Benjamin Poinsett, K3BP. The proceeds from the IRA at T. Rowe Price total $99,090.37 which will be transferred to the Treasurer to be included in the ARRL Endowment. > > This bequest brings the total estate gifts received in 2010 to $1,222,801 from the following estates... > > > Gendle $115,058 > Coss $3,000 > Maier $3,000 > Anshus $2,653 > Mathias $1,000,000 > Poinsett $99,090 > Total Rec’d $1,222,801 > > 73, > > Mary K1MMH > > Mary M. Hobart, K1MMH > Chief Development Officer > ARRL, the national association for Amateur Radio™ > Telephone: 860-594-0397 > Fax: 860-594-0259 > email: mhobart(a)arrl.org > >

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RE: [arrl-odv:19468] Telemarketing Trial
by Jim Weaver K8JE 01 Nov '10

01 Nov '10

Harold, I suppose this question has been asked previously, but I don't recall the answer if it has. Of the 91 (8.7%) former members Telereach was able to reacquire as members, do we know how long they maintained their resumed memberships? My question is based on a $28 cost/reacquired member which comes from using GAD's low figure of 125 or ca 7% reacquired members and their low estimate of making only 1,800 calls). I am not debating the potential value obtainable from this maximum estimated cost/reacquired member. Instead, I am curious if we have records that give us a decent idea of how long we can expect these reacquired members to stay around as members to amortize this cost? Tnx, Jim Jim Weaver, K8JE, Director ARRL Great Lakes Division 5065 Bethany Rd. Mason, OH 45040; Tel. 513-459-1661 ARRL, The national association for Amateur Radio _____ From: Kramer, Harold, WJ1B [mailto:wj1b@arrl.org] Sent: Friday, October 29, 2010 11:34 AM To: arrl-odv Cc: Petrilli, Diane, KB1RNF; Inderbitzen, Bob, NQ1R Subject: [arrl-odv:19468] Telemarketing Trial In late August of this year, we proposed to engage the firm of Graven, Austin & Drake (GAD), a telemarketing company in Colorado to undertake a telemarketing test for us. Some Board members had some concerns about this experiment and we believe that we have now addressed them so that we can proceed ahead. Here are some additional details: Contract: 1. Chris has approved the final contract after his modifications were accepted by GAD. Thanks, Chris, for your help with this one. 2. Chris asked Maria Somma, our privacy compliance expert, to review the agreement to make sure that it meets our privacy regulations here in Connecticut. Maria agrees that it meets the State of Connecticut privacy regulations. The Firm: 1. <http://www.gadtelecom.com/> Graven, Austin & Drake (GAD) specializes in telemarketing for member associations. Here is a link to their page on <http://www.gadtelecom.com/Membership.asp> member associations. 2. GAD has been responsive and proactive in working with us to get the best results from the outset of the campaign. Our previous telemarketing firm in the 2008 experiment did not play a similar consultative role. 3. Some of GAD's clients include: . Federation of American Consumers and Travelers . American Quarterhorse Association . National Cattlemen's Beef Association . Mercedes Benz Club of America . BASS Fishing Club & Bassmaster Magazine . Classic Chevy Car Clubs . Christian Booksellers Association . Sports Car Club of America 4. At GAD's suggestion, Diane Petrilli and I have spoken with some these associations and they give GAD high marks. The Business Arrangements: 5. GAD will be calling lapsed ARRL members only and only those who are within 18 months of not renewing their membership. The 18 month requirement complies with telemarketing regulations. 6. The total cost is $3,500, which includes 100 hours of calling. Diane checked with a number of telemarketing companies and this is their standard arrangement. 7. We are able to listen in to all the calls that are being made by GAD and we can adjust the script and/or premium as necessary. These calls are recorded ( without credit card information) so that we can review any disputed conversation. Diane intends to do this. Anticipated and Historic Results: 8. GAD estimates that they will be able to reach between 1,800 and 2,000 members in 100 hours and estimate a close rate of around 7% -- for at total of 140 renewed memberships. 9. For your reference, in November 2008 we used a local telemarketing company, Telereach, to solicit lapsed members. While we, ultimately, did not like working with them, Telereach contacted 1,047 lapsed members, converting 91 of them to members (8.7% acquisition rate). 10. Finally, Diane, and others on the Sales and Marketing team, believe there are some lapsed members who would respond to telemarketing but not to direct mail. We need to take a broader approach to reaching our prospects. At the least, we need to give this another try. If this works well, this type of program could produce some substantial membership gains. I hope that this answers your questions. Now that Chris has approved the contract, we plan to sign the agreement and proceed with this experiment. 73, Harold Harold Kramer, WJ1B Chief Operating Officer ARRL -the national association for Amateur Radio 225 Main Street Newington, CT 06111 (860) 594 -0220 _____ No virus found in this message. Checked by AVG - www.avg.com Version: 10.0.1153 / Virus Database: 424/3225 - Release Date: 10/28/10

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[arrl-odv:19483] Poinsett Estate Proceeds received
by Hobart, Mary K1MMH 01 Nov '10

01 Nov '10

Good afternoon, More good news on the Endowment front. This afternoon we received the proceeds from the estate of Benjamin Poinsett, K3BP. The proceeds from the IRA at T. Rowe Price total $99,090.37 which will be transferred to the Treasurer to be included in the ARRL Endowment. This bequest brings the total estate gifts received in 2010 to $1,222,801 from the following estates... Gendle $115,058 Coss $3,000 Maier $3,000 Anshus $2,653 Mathias $1,000,000 Poinsett $99,090 Total Rec'd $1,222,801 73, Mary K1MMH Mary M. Hobart, K1MMH Chief Development Officer ARRL, the national association for Amateur Radio(tm) Telephone: 860-594-0397 Fax: 860-594-0259 email: mhobart(a)arrl.org

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[arrl-odv:19482] RE: [arrl-odv:19474] RE: [arrl-odv:19471] Web project status report
by Sumner, Dave, K1ZZ 01 Nov '10

01 Nov '10

Jim, I would prefer that Jon Bloom's name not be mentioned. Jon can get the work done more effectively if he is not fielding customer service calls/messages, which generally go to other staff members. Dave From: Jim Weaver K8JE [mailto:K8JE@ARRL.org] Sent: Friday, October 29, 2010 5:51 PM To: arrl-odv Subject: RE: [arrl-odv:19474] RE: [arrl-odv:19471] Web project status report Dave, I understand what you are saying. On the other hand, the website has been a topic constantly brought up by members in the GLD (if nowhere else). I have attempted to remain positive in the tone of my replies to comments and inquiries while simultaneously being honest in my replies. Because many members have asked to be kept aware of major changes regarding the site I plan to advise them of the change in management of it through my monthly e-newsletter. You are likely to see it for release in a day or two, I will be very factual in a statement.. My plan is simply to state that website development general management has been shifted to you, and that daily management of the work is being done by the IT Department under the direction of Jon Blum. I will avoid making judgmental statements. If you see a problem with anything in this approach, I am open to discussing it. Tnx, Jim Jim Weaver, K8JE, Director ARRL Great Lakes Division 5065 Bethany Rd. Mason, OH 45040; Tel. 513-459-1661 ARRL, The national association for Amateur Radio ________________________________ From: Sumner, Dave, K1ZZ [mailto:dsumner@arrl.org] Sent: Friday, October 29, 2010 3:43 PM To: arrl-odv Subject: [arrl-odv:19474] RE: [arrl-odv:19471] Web project status report Jim, it's not a secret and you're certainly free to mention it if a member brings up to the subject, but I don't see any point in broadcasting it. Dave From: Jim Weaver K8JE [mailto:K8JE@ARRL.org] Sent: Friday, October 29, 2010 3:38 PM To: arrl-odv Subject: RE: [arrl-odv:19471] Web project status report Dave, First, thank you. Next, based on the assumption that the change in management for the website project is common knowledge throughout HQ, am I correct that it is also OK to let members know of the change? Tnx, Jim Jim Weaver, K8JE, Director ARRL Great Lakes Division 5065 Bethany Rd. Mason, OH 45040; Tel. 513-459-1661 ARRL, The national association for Amateur Radio ________________________________ From: Sumner, Dave, K1ZZ [mailto:dsumner@arrl.org] Sent: Friday, October 29, 2010 2:55 PM To: arrl-odv Subject: [arrl-odv:19471] Web project status report Web Project Status Report October 29, 2010 To the Board of Directors Last week I assumed project leadership responsibility for completing the implementation of the current ARRL Web site. I promised weekly reports; here is the first. The previous week I met individually with most of the ARRL personnel who are involved with the project day to day. After announcing the change to the other department managers I called Brent Robertson of Fathom to let him know; Brent assured me of his full cooperation and that of his firm. Early on I came to the conclusion that responsibility for administering the Bugzilla system used by ARRL and Fathom to track issues in the website ought to reside in the IT Department rather than with Katie Glass. Katie's primary function is to help those of us who are responsible for Web content rather than to deal with technical issues. Katie and Jon Bloom fully agreed, and on October 21 Jon announced to staff that Maureen Farmer henceforth will be the principal administrator of the Bugzilla system. Katie will still enter and update bugs when she needs to. Maureen is also now the administrative point of contact with Fathom for bug-fix and other programming matters. Maureen was not on staff when the new Web site was launched but has now been here for four months; I'm glad she is able to take this on. Maureen immediately reviewed the outstanding bugs, cleaned out a number of them and reassigned several others. We are scheduling a meeting of ARRL IT and Fathom staff for next week to review all open bugs and what is needed to close them out. I will attend that meeting as part of my education but do not intend to insert myself into the communication between the respective technical staffs at Fathom and the ARRL. Observant regular visitors to the Web will have noticed that there is now a "quick link" feature at the top of the home page that provides direct links to popular and important pages. This was in the works already; I'm glad we were able to go live with it this week. Another, more subtle change was made the previous week to darken the font used for text throughout the site. Several attendees at last Saturday's Executive Committee meeting said they had noticed an improvement in readability. I am still making my way up the learning curve about the site and learn more every day. At this point my major concerns fall into two categories: 1. Training. Overall we have a pretty good handle on the content management system although some staff members are more comfortable with it than others. We have the ability to address this in-house. On the other hand, ARRL staff does not yet have as clear an understanding as we need of how to use the administrative tools to manage, for example, who gets to view which pages. Next week I hope to get a better idea of how much this is a training issue and how much has to do with deficiencies in the administrative tools themselves. 2. Siebel-to-Web (and vice versa) data communication issues. These lie at the heart of many of our ongoing problems and are particularly daunting because they require an in-depth understanding of both systems. Particularly now that our two new programmers Maureen and Dennis Budd are on staff, our IT department is coming up to speed on the Web side. David Sumner, K1ZZ - Chief Executive Officer ________________________________ No virus found in this message. Checked by AVG - www.avg.com Version: 10.0.1153 / Virus Database: 424/3225 - Release Date: 10/28/10 ________________________________ No virus found in this message. Checked by AVG - www.avg.com Version: 10.0.1153 / Virus Database: 424/3225 - Release Date: 10/28/10

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[arrl-odv:19481] RE: [arrl-odv:19480] FW: Thank You for Your Support!
by Sumner, Dave, K1ZZ 01 Nov '10

01 Nov '10

Scott told me he would hold this announcement until he received my acknowledgment, and he did. Dave ________________________________ From: Bill Edgar [mailto:n3llr@earthlink.net] Sent: Mon 11/1/2010 1:11 AM To: arrl-odv Subject: [arrl-odv:19480] FW: Thank You for Your Support! Post from Scott to his section members and to his fellow Atlantic Division SM's I am on a PSC subcommittee teleconference and will have an update on this WNY issue after that. - Bill -----Original Message----- From: w2lc(a)twcny.rr.com [mailto:w2lc@twcny.rr.com] Sent: Sunday, October 31, 2010 8:43 PM To: W2AC(a)arrl.net; k2zr(a)arrl.net; k2ey(a)arrl.net; W2BCH(a)arrl.net; n2zwo(a)arrl.net; k2mp(a)arrl.net; wa2ukx(a)arrl.net; ak2z(a)arrl.net; kc2dkp(a)arrl.net; KB2CCD(a)arrl.net; k2kwk(a)arrl.net; wv2b(a)arrl.net; wb2vuo(a)arrl.net; n2gdu(a)arrl.net; w2mta(a)arrl.net Cc: n3llr(a)arrl.org; w3tom(a)arrl.org; ad3m(a)arrl.org; wb3fpl(a)arrl.org; wi3n(a)arrl.org; KF2GC(a)arrl.org; w2gss(a)arrl.org; N3MSE(a)arrl.org; n2yjz(a)arrl.org; n2ybb(a)arrl.org Subject: Thank You for Your Support! October 31, 2010 Dear Fellow Amateurs, I have decided to resign my position as Section manager of the ARRL Western New York section to spend more time with my other interests. Over the past several years I have had less time to devote to Amateur Radio and have not been able to give the section managers position the time it deserves. It has been an honor to be Section Manager for the Western New York section of the ARRL, the National Association for Amateur Radio, for the past 10 years and 10 months. Your support and encouragement are instrumental for the success of the many WNY activities such as supporting public service events, ARES, RACES, Skywarn, hamfests and the fine WNY clubs. WNY is blessed with many fine Amateur Radio operators and organizations. Keep up the good work! This year I attended 9 WNY hamfests, a Skywarn meeting, the Atlantic division cabinet meeting, and various ARES and club meetings. This year alone I have driven over 3000 miles for various Amateur Radio functions. Over the past 11 years I estimate that I have driven more than 40,000 miles as Section Manager. I am proud of the many volunteers in Western New York that have made WNY ARES stronger, and expend so much time and effort volunteering for their communities. The national traffic system in Western New York and in New York State is something for the four New York section managers to be proud of. The WNY Amateur Auxiliary (OO Program) is one of the finest in the country. In Western New York I work with an exceptional group of volunteers that I will miss. To my fellow Atlantic Division Section Managers, I have enjoyed being part of the Atlantic Division cabinet with all of you. I will miss seeing all of you at the cabinet meetings. I hope to see you at the rodeo! Please give your full support to the new section manager. I will still be active on the traffic nets and perhaps operate in the contests more often. I hope to see you all at some of the Western New York hamfests next year. My resignation is effective at 12:01AM on November 1, 2010. Sincerely, Scott W2LC Scott Bauer W2LC 1964 Connors Rd Baldwinsville NY 13027 Tel: 315-638-7551 Email: W2LC(a)twcny.rr.com

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[arrl-odv:19480] FW: Thank You for Your Support!
by Bill Edgar 01 Nov '10

01 Nov '10

Post from Scott to his section members and to his fellow Atlantic Division SM's I am on a PSC subcommittee teleconference and will have an update on this WNY issue after that. - Bill -----Original Message----- From: w2lc(a)twcny.rr.com [mailto:w2lc@twcny.rr.com] Sent: Sunday, October 31, 2010 8:43 PM To: W2AC(a)arrl.net; k2zr(a)arrl.net; k2ey(a)arrl.net; W2BCH(a)arrl.net; n2zwo(a)arrl.net; k2mp(a)arrl.net; wa2ukx(a)arrl.net; ak2z(a)arrl.net; kc2dkp(a)arrl.net; KB2CCD(a)arrl.net; k2kwk(a)arrl.net; wv2b(a)arrl.net; wb2vuo(a)arrl.net; n2gdu(a)arrl.net; w2mta(a)arrl.net Cc: n3llr(a)arrl.org; w3tom(a)arrl.org; ad3m(a)arrl.org; wb3fpl(a)arrl.org; wi3n(a)arrl.org; KF2GC(a)arrl.org; w2gss(a)arrl.org; N3MSE(a)arrl.org; n2yjz(a)arrl.org; n2ybb(a)arrl.org Subject: Thank You for Your Support! October 31, 2010 Dear Fellow Amateurs, I have decided to resign my position as Section manager of the ARRL Western New York section to spend more time with my other interests. Over the past several years I have had less time to devote to Amateur Radio and have not been able to give the section managers position the time it deserves. It has been an honor to be Section Manager for the Western New York section of the ARRL, the National Association for Amateur Radio, for the past 10 years and 10 months. Your support and encouragement are instrumental for the success of the many WNY activities such as supporting public service events, ARES, RACES, Skywarn, hamfests and the fine WNY clubs. WNY is blessed with many fine Amateur Radio operators and organizations. Keep up the good work! This year I attended 9 WNY hamfests, a Skywarn meeting, the Atlantic division cabinet meeting, and various ARES and club meetings. This year alone I have driven over 3000 miles for various Amateur Radio functions. Over the past 11 years I estimate that I have driven more than 40,000 miles as Section Manager. I am proud of the many volunteers in Western New York that have made WNY ARES stronger, and expend so much time and effort volunteering for their communities. The national traffic system in Western New York and in New York State is something for the four New York section managers to be proud of. The WNY Amateur Auxiliary (OO Program) is one of the finest in the country. In Western New York I work with an exceptional group of volunteers that I will miss. To my fellow Atlantic Division Section Managers, I have enjoyed being part of the Atlantic Division cabinet with all of you. I will miss seeing all of you at the cabinet meetings. I hope to see you at the rodeo! Please give your full support to the new section manager. I will still be active on the traffic nets and perhaps operate in the contests more often. I hope to see you all at some of the Western New York hamfests next year. My resignation is effective at 12:01AM on November 1, 2010. Sincerely, Scott W2LC Scott Bauer W2LC 1964 Connors Rd Baldwinsville NY 13027 Tel: 315-638-7551 Email: W2LC(a)twcny.rr.com

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[arrl-odv:19479] FW: W2LC SM Resignation
by Sumner, Dave, K1ZZ 01 Nov '10

01 Nov '10

I have acknowledged receipt. Dave ________________________________ From: w2lc(a)twcny.rr.com [mailto:w2lc@twcny.rr.com] Sent: Sun 10/31/2010 11:41 PM To: Sumner, Dave, K1ZZ Subject: W2LC SM Resignation Dear Dave, Please accept my apology for my poorly worded comments. It was not my intent to offend you or anyone else. I accept full responsibility for my comments. My comments were not made in reference to any particular person or event. As you already know I did not mention any specific person, event, date, location, organization or election in my comments. The letter I received from you mentioned persons that were not mentioned in the email in question. Guessing when, who or what may have been referred to in the email serves no purpose. Please remember that I have been in Amateur Radio for a long time and have seen many section managers, vice-directors and directors come and go over the years. I have decided to resign my position as Section Manager. My letter of resignation is attached. I wish you, the executive committee and the staff at headquarters all my best and my hopes for a growing and thriving organization. It has been an honor for me to be a section manager for the past 10 years and 10 months. I have great respect for you, the board of directors and the staff at the ARRL. I have let all of you down and for that I sincerely apologize. 73 Scott W2LC W2LC(a)twcny.rr.com

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