[arrl-odv:34159] FW: Re: September Membership Stats
We remind prospective and renewing members it costs 13¢ per day to belong to ARRL. If you forego one cup of convenience store coffee per week, you can pay for your membership. 73 de Bill Morine, N2COP Vice Director - Roanoke Division Representing ARRL members in North Carolina, South Carolina, Virginia and West Virginia www.arrl-roanoke.org<http://www.arrl-roanoke.org/> Facebook Page: ARRL Roanoke Division ARRL - The National Association for Amateur Radio From: arrl-odv <arrl-odv-bounces@reflector.arrl.org<mailto:arrl-odv-bounces@reflector.arrl.org>> On Behalf Of Baker, Mickey, N4MB (Dir, SE) Sent: Monday, October 10, 2022 10:34 AM To: k5ur@aol.com<mailto:k5ur@aol.com>; arrl-odv <arrl-odv@arrl.org<mailto:arrl-odv@arrl.org>> Subject: [arrl-odv:34158] Re: September Membership Stats Hi, Rick, We're having good response at hamfests. I am under the impression that member "mood" and attitude toward the ARRL is at one of the highest points that I can recall. I credit David Minster it proving that the RIGHT CEO can make a difference. I start every presentation with a brief overview of what the ARRL does and how ALL amateurs benefit from ARRL efforts. I identify non-members and ask why they're not members. "Cost" says the guy holding a $100 Comet antenna. During Q&A at Melbourne, FL, (State and Section Convention), this weekend, we had the highest turnout I've seen at this event - I counted 31 in the room at the ARRL Forum and overall attendance was down because many roads are still closed to SW Florida. The inevitable question about HOA protection arose, and I was able to give information about forthcoming bipartisan letters to the FCC Chair from Senators, encouraging the FCC to address symbol rates as well as HOA issues. When the letters are not embargoed, this will be great news to our membership and we can use it in our membership drives. Thanks for your leadership in this area. Continuing erosion of our membership numbers is a bad sign that we're not capturing new hams. We need: 1. Integration with our VEC process to capture contact information for new and upgrading hams. 2. Contact to QUALIFY the reason for licensing and associated interest around amateur radio. This should result in lead generation for HQ AND for the organization sponsoring the testing - and a special "new ham" deal, perhaps. 3. Targeted marketing with sample magazines based on qualification. 4. RESULTS of marketing efforts quantified and changed as needed. -- Mickey Baker, N4MB Director, Southeastern Division ARRL, The National Association for Amateur Radio® Phone (561) 320-2775 Email: n4mb@arrl.org<mailto:n4mb@arrl.org> From: arrl-odv <arrl-odv-bounces@reflector.arrl.org<mailto:arrl-odv-bounces@reflector.arrl.org>> on behalf of Roderick, Rick, K5UR via arrl-odv <arrl-odv@reflector.arrl.org<mailto:arrl-odv@reflector.arrl.org>> Date: Sunday, October 9, 2022 at 9:30 PM To: arrl-odv <arrl-odv@arrl.org<mailto:arrl-odv@arrl.org>> Subject: [arrl-odv:34157] September Membership Stats Hi all: Looking at the September membership totals, every Division showed a negative number for September compared to a year ago. The highest being -3.9%. Please, let's work on recruiting new members and renewals for those who have let their membership lapse. Let's get those Division numbers turned around! 73, Rick - K5UR
Correct Bill, As I told everyone in the ARRL Forum Saturday at Slidell, LA - it costs 13.42 cents a day to join the ARRL. I put up the membership numbers going back several months up on my PP presentation. Also, I have resurrected K5UR’s old graph (I use Excel). The curve has more of a visual impact than the straight numbers or even the percentages. Mickey makes a great point of the need for interfacing with the VE teams and clubs. We are looking at that very topic in the Clubs Subcommittee at EC-FSC. I’d like to emphasize to our VE teams and clubs the importance of recruiting the new amateur into our great organization. 73 David A. Norris, K5UZ Director, Delta Division Sent from my iPhone
On Oct 10, 2022, at 10:19 AM, Morine, Bill, N2COP (VD, RK) <n2cop@arrl.org> wrote:
We remind prospective and renewing members it costs 13¢ per day to belong to ARRL. If you forego one cup of convenience store coffee per week, you can pay for your membership.
73 de Bill Morine, N2COP Vice Director – Roanoke Division Representing ARRL members in North Carolina, South Carolina, Virginia and West Virginia www.arrl-roanoke.org Facebook Page: ARRL Roanoke Division ARRL – The National Association for Amateur Radio
From: arrl-odv <arrl-odv-bounces@reflector.arrl.org> On Behalf Of Baker, Mickey, N4MB (Dir, SE) Sent: Monday, October 10, 2022 10:34 AM To: k5ur@aol.com; arrl-odv <arrl-odv@arrl.org> Subject: [arrl-odv:34158] Re: September Membership Stats
Hi, Rick,
We’re having good response at hamfests.
I am under the impression that member “mood” and attitude toward the ARRL is at one of the highest points that I can recall. I credit David Minster it proving that the RIGHT CEO can make a difference.
I start every presentation with a brief overview of what the ARRL does and how ALL amateurs benefit from ARRL efforts. I identify non-members and ask why they’re not members. “Cost” says the guy holding a $100 Comet antenna.
During Q&A at Melbourne, FL, (State and Section Convention), this weekend, we had the highest turnout I’ve seen at this event – I counted 31 in the room at the ARRL Forum and overall attendance was down because many roads are still closed to SW Florida.
The inevitable question about HOA protection arose, and I was able to give information about forthcoming bipartisan letters to the FCC Chair from Senators, encouraging the FCC to address symbol rates as well as HOA issues.
When the letters are not embargoed, this will be great news to our membership and we can use it in our membership drives.
Thanks for your leadership in this area. Continuing erosion of our membership numbers is a bad sign that we’re not capturing new hams.
We need: Integration with our VEC process to capture contact information for new and upgrading hams. Contact to QUALIFY the reason for licensing and associated interest around amateur radio. This should result in lead generation for HQ AND for the organization sponsoring the testing – and a special “new ham” deal, perhaps. Targeted marketing with sample magazines based on qualification. RESULTS of marketing efforts quantified and changed as needed. -- Mickey Baker, N4MB Director, Southeastern Division ARRL, The National Association for Amateur Radio® Phone (561) 320-2775 Email: n4mb@arrl.org
From: arrl-odv <arrl-odv-bounces@reflector.arrl.org> on behalf of Roderick, Rick, K5UR via arrl-odv <arrl-odv@reflector.arrl.org> Date: Sunday, October 9, 2022 at 9:30 PM To: arrl-odv <arrl-odv@arrl.org> Subject: [arrl-odv:34157] September Membership Stats
Hi all:
Looking at the September membership totals, every Division showed a negative number for September compared to a year ago. The highest being -3.9%.
Please, let's work on recruiting new members and renewals for those who have let their membership lapse. Let's get those Division numbers turned around!
73, Rick - K5UR
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participants (2)
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David Norris -
Morine, Bill, N2COP (VD, RK)