Tom's point about no-growth in the ham population is well taken. It's not a comfortable spot we're in. However, adding more hams isn't quite the key to ARRL's advertising situation. New hams won't help us convince advertisers to buy more ads in QST/QEX/NCJ, unless we can convince those new hams to join the ARRL and become part of the audience for the advertisements. To improve our financial position in all respects, we not only need to recruit more hams, we need to recruit and retain more League members. It's true that membership didn't decline as much as past experience predicted, following the last dues increase, but I file that under "cold comfort." We have an effective organization with good products, programs, and services. What do we need to do to communicate that more persuasively to the hams, new and old, whom we haven't been able to convince in the past? How do we improve our member retention rates? They're not bad, but they could always be better. Does staff feel confident they can handle this, given the staff reorganization in sales and marketing, or would some Board family brainstorming be a productive use of some of our time together? 73 - Kay WT3P --- Outgoing mail is certified Virus Free. Checked by AVG anti-virus system (http://www.grisoft.com). Version: 6.0.372 / Virus Database: 207 - Release Date: 6/20/2002