[arrl-odv:17546] Hamfest Coupons

Hi, I am passing this message from Diane Petrilli and Bob Inderbitzen to ODV. We have had a lot of internal thinking and discussion about this policy and we believe that this is a better way to go than our current system. Harold ------------------------------------------------------------------------ ------------------------------------------------------------------------ ------------------------------------------------- ARRL currently provides free book door prizes for ARRL-sanctioned hamfests and conventions. Beginning March 1, 2009, we will substitute the physical books with gift certificates closely totaling the retail value of the books previously provided (1 - $50 and 2 - $25 certificates). Events that sponsor a VE session will receive an additional $25 gift certificate. Making this change will (1) reduce the shipping cost of hamfest and convention packages, (2) permit certificate holders to select a book they want (and don't already have), and (3) bring more visitors to the ARRL e-store. In addition, the coupons will be coded, so we will be able to gather valuable marketing information to help us tailor future book promotions. Diane Diane M. Petrilli, KB1RNF Membership Manager ARRL - The national association for Amateur Radio 225 Main Street Newington, CT 06111 P: (860) 594-0297 F: (860) 594-0259 E-mail: dpetrilli@arrl.org
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Kramer, Harold, WJ1B