[ARRL-ODV:8817] Re: Voodoo Economics - ICOM Style

I must agree with Frank (Voodoo economics) and Dave ($39-$15) is the same regardless of who or what gets the $15. Back when I was working at a paying job, I vividly recall the task of differentiating between "advertising puffery" which is accepted as a legitimate part of promotional activity and deceptive practice which is not accepted as a legitimate part of it. I consider the ICOM promotion to be akin to puffery in that the gift of the promo offer is distributed by ICOM which most likely will be considered the "giver." The offer does not say who it is that is footing the $15 so this is wide open to speculation. The offer in form and detail is legitimate. What we need is to have a number of the "givees" accept the offer and become members. ICOM indeed makes an investment to the plan if by no more than the time/effort required to distribute the coupons to its dealers (I didn't notice who prints the coupons but I suspect it is done via HQ). To me the main thing is that someone is promoting ARRL membership. It is a good, legitimate, viable effort. Kudos to the committee. 73, Jim Jim Weaver, K8JE, Director, Great Lakes Division k8je@arrl.org - Tel. 513-459-0142 ARRL -- The reason Amateur Radio is! GREAT LAKES DIVISION CONVENTION, September 6, 2003: See http://greatlakes.arrl.org
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Jim Weaver