Since we went live yesterday afternoon with the supporting information about the dues increase as well as Rick's letter to the membership, social media has blown up. The 3 percenters were out early and often with their sarcasm, including one section manager trying to add credibility to the complaints. Today, those forums found a more moderate tone with many supportive comments being made. My emails today have been few, related to the dues increase, and not nasty in tone by any means. I met with the member services reps this morning to prepare them for the day ahead. I heard a few minutes ago that their day was not unusual and there was very little angst about the dues. The one area that we need to accelerate information about is Life Membership. The existing Life Members have questions and concerns. We've been handling, but will be getting a full communications message to them this week via email and will also follow with a full mailing. We had budgeted a Diamond Club mailing to Life Members for this year so the mailing will be budget neutral. I am going to be crafting a message to affiliated clubs and will be raising their commission potential for new members. There will be a call to action to get clubs thinking about and working towards a Fall recruiting drive to get new club members starting in January 2024, along with messaging about how to recruit during VE sessions. Putting the spotlight on a positive narrative will engage many of these affiliated club leaders. We will be copying the SMs and asking them to support their affiliated clubs. Getting out ahead of this by beginning the dialog with members last year and using the member survey seems to have had a hugely positive effect. I would encourage you - every one of you - that when engaging with members, the tone needs to be positive and the narrative needs to be clear. If you want to touch base with Bob Inderbitzen, he can share with you the talking points that he's been using that have resonated well with members. Thanks David