Hope this comes through without being too mangled. See attached image. -- Tom

Subject: Broadband over PowerLine - NEW from UTC Research

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Opportunities in Broadband over Power Line

Evaluating the BPL Market and Business Opportunities for Utilities, Vendors and Partners

Utilities are increasingly intrigued by the potential of the Broadband over Power Line (BPL) market, which across the globe is expected to peak at 2.5 billion annually by 2010.

If you need to create a successful BPL business case strategy or if you are just beginning to consider the broad implications of BPL to your electric utility, you should not overlook this essential planning resource.

Summary of Report Findings:

Number of Utilties Testing BPL

Growing numbers of utilities are exploring opportunities to test the viability of BPL within their own service territories. Utilities are finding that existing assets are maximized by leveraging their T&D network infrastructure for BPL.

Table of Contents:

BPL Overview

Market Overview

BPL Vendors BPL

BPL Activity

Business Case Results

Alternative Access Technologies

Utility Operating Structures

BPL Regulations

Utility Applications

BPL Abroad

BPL Strategy Issues

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<http://www.utc.org/file_depot/0-10000000/0-10000/1013/folder/33988/USA_map_large.jpg>click here for larger image

The Importance of Price vs. Speed in Customer Adoption of BPL

- "A canvas of residents suggests a greater likelihood to purchase high-speed internet at lower prices, viewed slightly more important than speed for Internet connectivity... " 136b9e.jpg <http://www.utc.org/file_depot/0-10000000/0-10000/1013/folder/33988/US_utility_telecom_services_market-large.jpg>

"...however for those with existing broadband service, price is not sufficient to induce a switch to BPL. Further, a low-cost strategy is likely to result in unprofitable "price wars". Therefore an optimal pricing strategy involves offering tiered service and deep product bundles."

Financial Viability for Different BPL Platforms

To test the financial viability of each platform, financial models were created and analyzed in three distinct market areas: * Tier 1 market, Minneapolis-St. Paul, MN - hybrid wireless BPL attractive in dense metro markets * Tier 3 market, Syracuse, NY represents - classic system dominates * Tier 5 market, Lynchburg, VA represents - costs minimized by cellular system

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Ultimately, utilities will need to build a comprehensive BPL market entry strategy to reap the benefits of this burgeoning business.

Don't miss the opportunities that lie ahead - let the BPL experts, the Shpigler Group and United Telecom Council, guide your business plan to successful conclusion.

<http://www.utc.org/index.v3page?p=33398#bpl>Show me how to order!

For more information contact UTC Research at <mailto:research@utc.org>research@utc.org, 202.833.6805.

Member Price

Non-Member Price

Industry Overview

$500

$750

Syndicated Study

$3,000

$5,000

Customized Report

$15,000

$18,000

Industry Overview: An 80-page report in PowerPoint format that provides high-level results of the BPL business case.

Syndicated Study: The complete 310-page report in PowerPoint format offers a detailed business case including vendor architecture analysis and corresponding financial potential, an overview of North American and European BPL activities, and a summary of current BPL regulatory issues.

Customized Report: This report includes a copy of both the Syndicated Study and the Industry Overview as well as a customized financial model specifically designed for the purchaser's company.

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About UTC Research

United Telecom Council (UTC), the only trade association devoted critical infrastructure companies' unique telecommunications and IT issues, offers the only "insiders view" in to this market through creating unparalleled analysis of the technical and business trends, legislative and regulatory initiatives.

United Telecom Council's Research department creates research products based on information from UTC members who represent professionals from more than 1,000 of the leading critical infrastructure companies (electric, gas and water utilities; pipeline and petroleum companies; mass transit and railroads) and from all segments of the industry - from large Independent Operating Companies (IOUs) with millions of customers to small, rural cooperatives and public power entities serving only a few hundred people.

United Telecom Council's more than 50-year history of supporting this market makes UTC Research the only experienced advisor to the telecommunication needs of critical infrastructure, and truly the only provider of accurate information about the state of this industry and its unique challenges and needs.

<http://www.utc.org>www.utc.org

===== e-mail: k1ki@arrl.org ARRL New England Division Director http://www.arrl.org/ Tom Frenaye, K1KI, P O Box J, West Suffield CT 06093 Phone: 860-668-5444