Howard; I'm a bit concerned about this, and as part of "fiduciary responsibility" as an ARRL Board member want to be assured that due diligence went into the planning process. As a fairly new member of the Board I've heard very little about this "new product" until your e-mail came out yesterday. I'm on the Programs and Services Committee, it seems that we should have been involved with the planning, at least in a "here's what we are doing" sort of way, with a presentation by whomever is leading this effort provided to us at the July P&S meeting. I don't recall this new magazine even being mentioned. The bottom line is that I feel I should know more about this effort as a Board member, but I don't. I apologize for my ignorance in advance, but I have some questions that need answered; How much will having to produce two magazines increase production costs, and affect current budgets? Was this plan originally approved by A&F? How will this affect current advertising revenue from QST? Will this bring in new advertisers that do not currently advertise in QST, and if so, who will we be able to bring in that is currently not advertising in QST? Are we targeting new advertisers specifically for this new magazine? What percentage of members are predicted to "opt in" for this magazine, and how will this new magazine affect the current content of, and the costs of publishing and delivering QST? Couldn't this same content be added to the existing QST, making it a bit larger, but with the ARRL only having to publish one magazine? (This isn't like NCJ or QEX where there are extra fees involved to receive the magazine from the ARRL.) As members are the number one source of ARRL revenue, what quantity of new members for the ARRL is this predicted to generate per year, and over what time frame? How long is it predicted until the magazine be at least "revenue neutral"? Thanks in advance; 73; Mike W7VO
On October 15, 2019 at 3:58 PM "Michel, Howard, WB2ITX (CEO)" < wb2itx@arrl.org mailto:wb2itx@arrl.org > wrote:
Dear Officers, Directors and Vice Directors,
As I have been telling you, we will roll out a new magazine, On the Air (OTA), in January. The attached the press release with more details is part of our communication plan and will go out shortly.
This is ARRL’s first new magazine in three decades and was no small achievement. Staff from all departments have been working for months to bring On the Air to fruition. Kudos to them!
Feel free to tell your members about this new member benefit!
73, Howard
-- Howard E. Michel, WB2ITX Chief Executive Officer ARRL, The National Association for Amateur Radio® 225 Main Street, Newington, CT 06111-1494 USA Telephone: +1 860-594-0404 email: hmichel@arrl.org mailto:hmichel@arrl.org
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