Ladies & Gentlemen:

Below I have reproduced Diane Petrilli’s year-end membership report. One disturbing trend that continues is the erosion of member acquisitions from the field—the field now only accounts for 3% (versus 4%) of member acquisitions.

Happy New Year, Tom

After a 25% dues increase (the first in 15 years), we have come in remarkably close to membership forecast.   We ended December with 164,070 members -- 252 members ahead of the year-end goal.  The annual membership loss was 3.79%; slightly less than the 4.0% loss forecast.  We had a net loss of 6,458 members; 6,710 was forecast. 

Below is a comparison of acquisition for last year vs. this year.  Field–based recruitment is down to 3%. 

	2016	2015
Direct Mail - 120 days	23%	24%
E-mailings	9%	11%
Web site	27%	26%
Field-based Recruitment	3%	4%
Renewal notices	11%	10%
Phone	5%	5%
New Ham Mailings	13%	11%
All other sources	10%	9%

The on-time renewal rate for December is 68.74% vs. 72.59% last December.

New ham and FCC data will be appended when available. 

Please let me know if you have any questions.

Diane

Diane Petrilli, KB1RNF – Membership Manager
ARRL, the national association for Amateur Radio®
225 Main Street, Newington, CT 06111-1494 USA
Telephone: (860) 594-0297 FAX: (860) 594-0303
email: dpetrilli@arrl.org
web: www.arrl.org