Howard;

"....we will be providing both NCJ and QEX in digital form to all members starting with
the March/April issue or the May/June issue."

This makes no sense. Did you mean to say "current subscribers", or is this really to be free to all "members"?

If so, why would anybody want to subscribe? What are the projected long term cost/benefit impacts of this decision? What are the short term costs? How will the decision affect revenue?

73;
Mike
W7VO


> On December 1, 2019 at 1:06 PM "Michel, Howard, WB2ITX (CEO)" <wb2itx@arrl.org> wrote:
>
>
> Dear Officers, Directors and Vice-Directors,
>
> Because of the positive feedback we have received regarding On the Air,
> and consistent with the "mini-mags" that I discussed, we will be
> providing both NCJ and QEX in digital form to all members starting with
> the March/April issue or the May/June issue.  Current subscribers will
> continue to receive their paper editions.  We don't anticipate a
> significant drop in subscription or adverting revenue. We are planning
> to roll-out a messaging campaign next month or after the holidays, but
> consider this email as part of a soft rollout.  Feel free to discuss
> this with your members starting on Tuesday.
>
> 73, Howard, WB2ITX
>
> --
> Howard E. Michel, WB2ITX
> Chief Executive Officer
> ARRL, The National Association for Amateur Radio®
> 225 Main Street, Newington, CT 06111-1494 USA
> Telephone: +1 860-594-0404
> email: hmichel@arrl.org
>
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