It would allow for interesting self-description. Now people say things like "I'm a Tech" or "I'm an Extra," so I guess the new folks could say "I'm a ... Disco"??
 
Think of the classic oldies (Bee Gees, Donna Summer ....) we could use for the soundtrack of our little mpeg video promoting the new ticket. Put Haynie in one of those John Travolta white suits for an infomercial, and we could make ham radio the hottest product on cable since Popeil's Pocket Fisherman and Chia Pets.
 
Okay, over the top. But we have to think marketing strategy and clearly there are opportunities here.
 
73 - Kay N3KN