Bob Inderbitzen is on vacation starting today. But to answer some of your questions here is what I know:
1. This is a limited test to between 1800 and 2000 lapsed members.
2. The company that we will contract with specializes in Association Telemarketing and is sensitive to member association issues.
3. As an organization that does strictly telemarketing, I would hope that they comply with all applicable regulations However, we have not signed the agreement yet. Chris Imlay and I have been discussing it we will make sure that it is correct and complies with applicable regulations and our internal policies.
Harold
Harold Kramer, WJ1B
Chief Operating Officer
ARRL -the national association for Amateur Radio
225 Main Street
Newington, CT 06111
(860) 594 -0220
From: Jim Weaver K8JE [mailto:K8JE@ARRL.org]
Sent: Friday, August 20, 2010 2:19 PM
To: arrl-odv
Cc: arrl-odv
Subject: RE: [arrl-odv:19297] ARRL Member Recruitment Telemarketing
Bob,
Inasmuch as Dick expressed concerns over telemarketing by ARRL, I wonder if we take adequate steps to ensure any telemarketer we use observes existing No Call legislation? Based upon the relatively few telemarketing calls I have received after putting my phone numbers on the federal No Call list I estimate that over 50% of the calls made to me appear to be in willful violation of the these laws. Most of the illegal callers are sufficiently crafty as to avoid identification. I don't believe ARRL should be put in a similar position by a telemarketer.
I suspect you've taken care of such possibilities, but would like to know what is done.
Tnx,
Jim
Jim Weaver, K8JE, Director
ARRL Great Lakes Division
5065 Bethany Rd.
Mason, OH 45040; Tel. 513-459-1661
ARRL, The national organization for Amateur Radio
From: dick@pobox.com [mailto:dick@pobox.com]
Sent: Friday, August 20, 2010 1:50 PM
To: arrl-odv
Cc: Bob Inderbitzen NQ1R
Subject: [arrl-odv:19297] ARRL Member Recruitment Telemarketing
20 AUG 2010 - 1249 CDT
I support proactive ARRL member recruitment except when it generates poor
results and potentially angers some amateur radio licensees receiving the
phone call. I do not know the detailed results of our first telemarketing trial (see IN-Newsletter excerpt below), but the general assessment of this trial leads me to believe that telemarketing will be counter-productive; it will not be worth the expense.
I receive a small, but continuing, number of negative comments about our affinity partners' marketing activities. I know of nobody who welcomes
junk U.S. mail, but at least we are not forced to read it. However,
virtually everybody hates telephone sales calls because they are intrusive
and disrupt the recipient's activities.
I support four non-amateur radio charitable (501-3c) tax-exempt organizations and I have "trained" them to not call me. Two tax-exempts would not put me
on a no-call list. They no longer receive any support from me. I don't want the ARRL to be put in the position of having to filter (at extra cost) it's potential member market because this would mean we would have permanently
lost a percentage of this market.
- Dick Isely, W9GIG
==========================================================================
IN-Newsletter
Vol. 33, No. 33
August 18, 2010 -- Covers the period August 8-14.
Upcoming Meetings and Events
United States Telecommunications Training Institute (USTTI)
September 27-October 1 – ARRL HQ
Executive Committee Meeting
October 23 @ 9:00am in St. Louis, MO
Ballot Counting for Director/Vice Director Elections
November 19 in Newington, CT
<SNIP>
Sales and Marketing
Reported by Bob Inderbitzen, NQ1R
A large membership campaign is being prepared for mailing in September.
Diane Petrilli is exploring a second telemarketing trial (one was conducted last year with mixed/poor results)involving a telemarketing firm that has experience making outbound
calls for membership organizations.
We are pleased with the high response rate to an on-line Membership Benefits Survey. The survey invitation was sent by email to a sample group. The survey was also mailed to members that did not respond, and to another sample of members without known email addresses. Results will be analyzed and reported in late September.
Our affinity benefit partners are all gearing-up for program mailings during the next 2 months: ARRL Visa credit card (US Bank), ARRL Equipment Insurance Program (Marsh), and group-rate home and auto insurance (MetLife).
<SNIP>
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