" We don't anticipate a significant drop in subscription or adverting revenue." Sounds like everyone is going to get it. Is this something like vanity call fees? Where the cost of processing the subscription is more than we can charge, and it actually cost less to give it away free? Howard, please provide some background on this decision. Thanks. Mark, KB7HDX VD NW Div. On Sun, Dec 1, 2019 at 3:10 PM rjairam@gmail.com <rjairam@gmail.com> wrote:
I’m also hoping it’s subscribers and that was my impression.
Clarification is in order.
73 Ria N2RJ
On Sun, Dec 1, 2019 at 5:56 PM Michael Ritz <w7vo@comcast.net> wrote:
Howard;
"....we will be providing both NCJ and QEX in digital form to all members starting with the March/April issue or the May/June issue."
This makes no sense. Did you mean to say "current subscribers", or is this really to be free to all "members"?
If so, why would anybody want to subscribe? What are the projected long term cost/benefit impacts of this decision? What are the short term costs? How will the decision affect revenue?
73; Mike W7VO
On December 1, 2019 at 1:06 PM "Michel, Howard, WB2ITX (CEO)" < wb2itx@arrl.org> wrote:
Dear Officers, Directors and Vice-Directors,
Because of the positive feedback we have received regarding On the Air, and consistent with the "mini-mags" that I discussed, we will be providing both NCJ and QEX in digital form to all members starting with the March/April issue or the May/June issue. Current subscribers will continue to receive their paper editions. We don't anticipate a significant drop in subscription or adverting revenue. We are planning to roll-out a messaging campaign next month or after the holidays, but consider this email as part of a soft rollout. Feel free to discuss this with your members starting on Tuesday.
73, Howard, WB2ITX
-- Howard E. Michel, WB2ITX Chief Executive Officer ARRL, The National Association for Amateur Rad <https://www.google.com/maps/search/National+Association+for+Amateur+Rad?entry=gmail&source=g>io®
225 Main Street, Newington, CT 06111-1494 USA Telephone: +1 860-594-0404 email: hmichel@arrl.org
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