John Robert: I can answer that as the A&F studied this issue. Those are membership new/renew from conventions and hamfests. 73, Jim

From: arrl-odv [mailto:arrl-odv-bounces@reflector.arrl.org] On Behalf Of JRS
Sent: Tuesday, January 3, 2017 8:44 AM
To: arrl-odv@reflector.arrl.org
Subject: [arrl-odv:26038] Re: FW: Membership 2016 Stats

Tom

What are we including in the phrase "from the field"?

-----------------------------------------------------

       John Robert Stratton

                    N5AUS

       Office telephone:    512-445-6262
   Cell:                         512-426-2028
                  PO Box 2232
          Austin, Texas 78768-2232

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On 1/3/17 10:24 AM, Gallagher, Tom, NY2RF wrote:

Ladies & Gentlemen:

Below I have reproduced Diane Petrilli’s year-end membership report. One disturbing trend that continues is the erosion of member acquisitions from the field—the field now only accounts for 3% (versus 4%) of member acquisitions.

Happy New Year, Tom

After a 25% dues increase (the first in 15 years), we have come in remarkably close to membership forecast. We ended December with 164,070 members -- 252 members ahead of the year-end goal. The annual membership loss was 3.79%; slightly less than the 4.0% loss forecast. We had a net loss of 6,458 members; 6,710 was forecast.

Below is a comparison of acquisition for last year vs. this year. Field–based recruitment is down to 3%.
2016
2015
Direct Mail - 120 days
23%
24%
E-mailings
9%
11%
Web site
27%
26%
Field-based Recruitment
3%
4%
Renewal notices
11%
10%
Phone
5%
5%
New Ham Mailings
13%
11%
All other sources
10%
9%

The on-time renewal rate for December is 68.74% vs. 72.59% last December.
New ham and FCC data will be appended when available.

Please let me know if you have any questions.

Diane

Diane Petrilli, KB1RNF – Membership Manager
ARRL, the national association for Amateur Radio®
225 Main Street, Newington, CT 06111-1494 USA
Telephone: (860) 594-0297 FAX: (860) 594-0303
email: dpetrilli@arrl.org
web: www.arrl.org
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	2016	2015
Direct Mail - 120 days	23%	24%
E-mailings	9%	11%
Web site	27%	26%
Field-based Recruitment	3%	4%
Renewal notices	11%	10%
Phone	5%	5%
New Ham Mailings	13%	11%
All other sources	10%	9%