In arrl-odv:21189 last Nov 7 2012, K0GW asked -
Also, the announcement says "Go Green! Go Digital-Only. ARRL members may choose to opt-out of the mailed, print edition of QST at any time. Complete our online <http://www.arrl.org/qst-print-edition-opt-out-form>opt-ou<http://www.arrl.org/qst-print-edition-opt-out-form>t form." I thought we were not going to advertise the opt-out. I have a problem when ODV is advised to do something (be quiet about the opt-out feature), only to have it announced or promoted by HQ in direct contradiction to what we've been asked to do. This doesn't help anyone.
WJ1B responded in arrl-odv:21191 -
I should have mentioned that we are testing this messaging on the test email to determine how members respond. We may carry the same Go Green message into the larger email depending on comments and response rate to the test.
At this point, please feel free to tout the digital only option for QST. Its been on the website since launch. We are trying this since we are below are original projections of 5% 15% take rate on digital only. We are closer to 1% so we wanted to see what effect this type of message might have on increasing the print opt outs.
It does save us money if we don't have to sent a paper QST. We just don't want to have everyone do it at once or our advertising sales model will be upended. Tom At 10:50 AM 2/3/2013, jfenster@pacifier.com wrote:
I seem to remember some of the cost of going to Digital QST would be offset by a reduction in the number of print versions of QST which would reduce the cost to print and mail (albeit a farily small $ amount). Thus, I believe we should have one or the other or charge some differential if a member wants both. Then, of course, there is the cost of maintaining a data base of who wants what and the cost of managing the process and charging for the extra issue...ad nausium.
Comments?
73 Jim K9JF
In regards to the Print QST and Digital QST-
I remember our original position, that members were to continue to receive the print QST and have an option to access the digital QST. If they wished to no longer receive the print edition, they would need to call HQ to stop the mailings. However, we were not going to "push" this option.
I received copies of emails "Go Green: Get Digital QST Only", with an opt out form, from ARRL.
I do remember that this was discussed very briefly at a previous board meeting, but I'm not sure if there was a resolution.
So, what is our board position on this presently? Should we be neutral and not say anything to members about this option and just let the Go Green e-mails speak for themselves? Or should we be proactive and encourage this option?
On a somewhat related note, I have received questions as to when Digital QST will be available for Android devices as a dedicated App (like IOS). They make the argument that the android sales are outperforming the IOS series.
Thanks!
'73 de JIM N2ZZ
ARRL Vice Director
Roanoke Division
(IPhone 5 user!)
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