IN-Newsletter Vol. 40, No. 39 November 4, 2015 - Covers the period October 25-31. Upcoming In-Person Meetings and Events LoTW Study Committee November 13 @ 9:00am - ARRL HQ Administration & Finance Committee November 14 @ 8:30am - ARRL HQ Director/Vice Director Elections November 20 @ 9:00am - ARRL HQ Production/Editorial Reported by Becky Schoenfeld, W1BXY The December 2015 issue of QST is at the printer. Sales and Marketing Reported by Bob Inderbitzen, NQ1R Diane Petrilli reports that October ended with 168,627 members, 1,742 members ahead of the year-to-date goal. This represents a gain from September of 1,159 members; a gain of 632 was forecasted. The on-time renewal rate for October is 71.77% vs. 68.79% last October. Acquisition by direct mail has been yielding great results. Our participation at Pacificon bumped-up acquisition through the field. And, targeted e-mails were sent to online guest users, prospective hams, active non-member VEs, and non-member ARRL Exam Review users. Jackie Ferriera reports that October product sales were $405,400-our biggest month of the year, and exceeding the sales forecast of $385,084. Direct sales were $253,229 (up 14% from Oct 2014); dealer sales were $152,171. Royalties earned on sales of our Kindle e-books were $5,620 ($5,909 last month). A direct mail piece featuring new editions of the ARRL Handbook and ARRL Antenna Book contributed $64,374 in sales this month. We're off to a good start in November! There were 502 orders received over the Halloween weekend-more than double the orders received this same weekend last year (235). Bob Inderbitzen attended an all-day conference in New York City, sponsored by the Media & Content Marketing Association. Topics included ways for associations to collect and use the behaviors of their readers/members; content interests, reading preferences, etc. Summary of warehouse fulfillment activity, reported by Steve Capodicasa: Week ending Packages fulfilled Member Premiums 10/30/2015 1,191 520 10/23/2015 1,042 750 10/16/2015 1,787 696 10/9/2015 1,439 220 10/2/2015 1,078 417 Sincerely Compiled by, Lisa Kustosik, KA1UFZ Assistant to the CEO Hamfest/Member Contact/ARRL Representative/Meetings/Vacations All Staff 11/26-11/27 Holiday All Staff 12/25 Holiday Leona Adams 11/25-11/30 PTO Lauren Clarke 11/25 PTO `` 12/24 PTO Mike Corey 11/13-11/15 HamJam, Alpharetta, GA Steve Ewald 11/30-12/8 PTO Ed Hare 11/1-11/6 EMC Committee Meeting, Raleigh, NC Dan Henderson 11/23-11/25 PTO Bob Inderbitzen 11/25 PTO Debra Johnson 11/16 PTO `` 11/25 PTO Diane Petrilli 11/6-11/9 PTO Dave Sumner 11/9-11/11 WRC-15 IARU, Geneva `` 11/18 Washington, DC Yvette Vinci 11/2-11/6 PTO
