Hi,
Here is some information from
Bob Inderbitzen about the survey that Readex is conducting for us about the
proposed digital edition of QST. We discussed this survey at the
last A & F Committee meeting. I just wanted everyone on ODV to
know that it is starting, and that it is legit, in case you receive any
questions about it from members.
73,
Harold
Harold Kramer,
WJ1B
ARRL Chief Operating
Officer
860 594
0220
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To:
Staff and ODV
From:
Bob Inderbitzen
As we
previously reported, we have been working with Readex Research on a
comprehensive marketing survey to help support planning for a digital
edition of QST. Readex has conducted studies for ARRL in the
past—including QST subscriber profiles and large national market studies
(the last one in 2003). The planning team for this survey project includes
Digital Content Manager Katie Glass, Membership Manager Diane Petrilli and
Marketing Manager Bob Inderbitzen.
This new survey will be conducted by mail and email, and will
include domestic and international surveyed populations from among current
members, lapsed members, and FCC licensees (non-members). Over 12,000
individuals will be surveyed. Steve Ford, as QST Editor, is listed as the
contact on all survey invitations.
Survey Schedule
Mail:
06/27 survey kits mail
07/19 follow-up survey kits to
non-respondents mail
Online:
06/22 first broadcast
06/28 reminder broadcast
07/05 final broadcast
You may direct any questions about the survey to
me.
Bob