Hi,

Here is some information from Bob Inderbitzen about the survey that Readex is conducting for us about the proposed digital edition of QST.  We discussed this survey at the last A & F Committee meeting.   I just wanted everyone on ODV to know that it is starting, and that it is legit,  in case you receive any questions about it from members.

73,

Harold

Harold Kramer, WJ1B

ARRL Chief Operating Officer

860 594 0220

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To: Staff and ODV

From: Bob Inderbitzen

As we previously reported, we have been working with Readex Research on a comprehensive marketing survey to help support planning for a digital edition of QST.  Readex has conducted studies for ARRL in the past—including QST subscriber profiles and large national market studies (the last one in 2003). The planning team for this survey project includes Digital Content Manager Katie Glass, Membership Manager Diane Petrilli and Marketing Manager Bob Inderbitzen.

This new survey will be conducted by mail and email, and will include domestic and international surveyed populations from among current members, lapsed members, and FCC licensees (non-members). Over 12,000 individuals will be surveyed. Steve Ford, as QST Editor, is listed as the contact on all survey invitations.

Survey Schedule

Mail:

06/27    survey kits mail

07/19    follow-up survey kits to non-respondents mail

Online:

06/22    first broadcast

06/28    reminder broadcast

07/05    final broadcast

You may direct any questions about the survey to me.

Bob