At the recent Quartzfest ARRL Forum, I mentioned that the Board had approved a contract to build the framework for a "Lifelong Learning" web-site that is intended to educate newcomers to Amateur Radio and eventually result in a higher percentage of newly licensed hams becoming and continuing to be ARRL members. I commented that, at present, content for the site had not been specifically identified or produced. The first audience member responded positively, stating that that was a desirable step for the League to undertake. The second respondent sarcastically asked if I was aware of a site called YouTube. The third was more specific. He introduced himself as Dave Casler, KE0OG. He has *more than **400 free ham radio videos *on his YouTube site, with *over 47,000 subscribers*. I found his site at https://www.youtube.com/user/davecasler . Casler didn't seem impressed with the creation of a new ham radio framework for a web-site with no content, and seemed somewhat miffed that no attention was paid to existing web-sites and material that appeared to match ARRL's future goals. Casler even expressed possible interest in having his material accessed through the League. He also added that K7AGE, who was also at Quartzfest, also has a web-site with videos. I found that K7AGE's site has *over 31,000 subscribers.* K7AGE's site, https://www.youtube.com/user/K7AGE?feature=mhee , then lists another 10 ham radio related web-sites. W2AEW - 101,000 subscribers Steve WG0AT - 5,000 subscribers HamRadioNow - 11,000 subscribers KN4AQ - 1,700 subscribers EEVblog - 621,000 subscribers HamRadioConcepts - 43,000 subscribers Jim W6LG - 17,000 subscribers Kevin Loughlin - 15,000 subscribers Dave Tadlock - 20,000 subscribers DX Commander - 9,000 subscribers I would have hoped that all these 12 and any other competitive resources would have been researched, their capabilities and user statistics summarized, and potential impact on the proposed new web-site made clear, before we proceeded with funding. Apparently I was the only Board member with this view. Note that there are many other non-video ham-radio related web-sites with text and charts. I still don't understand how the League expects viewers to pay for most content, given the free competition. I still remember the sample initial page shown at the Thursday night presentation where there was a box at the top labeled something like "Free Trial." Possibly someone here can explain the rationale. Even at this stage, I still think it would be valuable for the staff to put together a compilation of competitive resources, and any planned approach to their presence. 73, Dick Norton, N6AA