IN-Newsletter
Vol. 40, No. 39
November 4, 2015 - Covers the period October 25-31.
Upcoming In-Person Meetings and Events
LoTW Study Committee
November 13 @ 9:00am - ARRL HQ
Administration & Finance Committee
November 14 @ 8:30am - ARRL HQ
Director/Vice Director Elections
November 20 @ 9:00am - ARRL HQ
Production/Editorial
Reported by Becky Schoenfeld, W1BXY
The December 2015 issue of QST is at the printer.
Sales and Marketing
Reported by Bob Inderbitzen, NQ1R
Diane Petrilli reports that October ended with 168,627 members, 1,742 members ahead of the year-to-date goal. This represents a gain from September of 1,159 members; a gain of 632 was forecasted. The on-time renewal rate for October is 71.77% vs. 68.79% last October. Acquisition by direct mail has been yielding great results. Our participation at Pacificon bumped-up acquisition through the field. And, targeted e-mails were sent to online guest users, prospective hams, active non-member VEs, and non-member ARRL Exam Review users.
Jackie Ferriera reports that October product sales were $405,400-our biggest month of the year, and exceeding the sales forecast of $385,084. Direct sales were $253,229 (up 14% from Oct 2014); dealer sales were $152,171. Royalties earned on sales of our Kindle e-books were $5,620 ($5,909 last month). A direct mail piece featuring new editions of the ARRL Handbook and ARRL Antenna Book contributed $64,374 in sales this month.
We're off to a good start in November! There were 502 orders received over the Halloween weekend-more than double the orders received this same weekend last year (235).
Bob Inderbitzen attended an all-day conference in New York City, sponsored by the Media & Content Marketing Association. Topics included ways for associations to collect and use the behaviors of their readers/members; content interests, reading preferences, etc.
Summary of warehouse fulfillment activity, reported by Steve Capodicasa:
Week ending Packages fulfilled Member Premiums
10/30/2015 1,191 520
10/23/2015 1,042 750
10/16/2015 1,787 696
10/9/2015 1,439 220
10/2/2015 1,078 417
Sincerely Compiled by,
Lisa Kustosik, KA1UFZ
Assistant to the CEO
Hamfest/Member Contact/ARRL Representative/Meetings/Vacations
All Staff 11/26-11/27 Holiday
All Staff 12/25 Holiday
Leona Adams 11/25-11/30 PTO
Lauren Clarke 11/25 PTO
`` 12/24 PTO
Mike Corey 11/13-11/15 HamJam, Alpharetta, GA
Steve Ewald 11/30-12/8 PTO
Ed Hare 11/1-11/6 EMC Committee Meeting, Raleigh, NC
Dan Henderson 11/23-11/25 PTO
Bob Inderbitzen 11/25 PTO
Debra Johnson 11/16 PTO
`` 11/25 PTO
Diane Petrilli 11/6-11/9 PTO
Dave Sumner 11/9-11/11 WRC-15 IARU, Geneva
`` 11/18 Washington, DC
Yvette Vinci 11/2-11/6 PTO
